News

AI is powerful but..

But there are still things it cannot do. It cannot: • Be conscious• Feel emotions• Form...

AI Traffic coming as Default Channel Group

Thomas Eccel discovered that the new AI traffic default channel group is now live!...

All Conversions vs All Conversions (by conv. time)

Know what you’re really measuring. Most advertisers only look at one column And make...

Paid & Organic CTR Trends

Google’s AI Overviews aren’t killing clicks, they’re reshaping where they go. New data...

Google Analytics is rolling out a new Source group dimension

It sits between Source platform and Source/Medium: broader than channel groupings, but...

12 Free Marketing Guides

12 Free Marketing Certifications to Future-Proof Your Skills in 2026 Want to sharpen your...

Alphabet / Google Ecosystem in 2026

Alphabet is far more than a search engine. It operates one of the largest technology...

Meta Ads Checklist

Most people don’t have a scaling problem with Meta Ads. They have a structure problem...