News

GTM Update

Google Tag Manager has added three new built-in variables in the Utilities category:...

Demand Gen Drops December is out

Demand Gen is becoming a major driver of incremental growth 68% of conversions come from...

Shorts update

YouTube Shorts is making ads feel more native by allowing comments on eligible Shorts ads...

Google Ads 2025

The Year AI Truly Changed Advertising2025 wasn’t just another year of updates it was a...

Looker Studio Pro just unlocked faster reporting

Hourly Report Delivery and Alerts in Looker Studio Pro You can now schedule hourly report...
SEA

Are “ChatGPT ads” finally here? Not so fast

Some users recently reported seeing messages in ChatGPT that appeared to be...

New deal

Google just lost its ability to lock in long-term default search deals but don’t expect...
SEA

Is Gemini becoming Google’s next big ad surface?

Maybe but not yet. Despite a recent report that Google plans to introduce ads in Gemini by...

Local

Google is making Shopping ads feel more local and that’s a big win for retailers with...