News

Future of Google Ads

I posted many graveyard memes but what about the future of Ads and the chances? I think we...

Best Practices for the Image Attribute

Stable URL: Use a consistent URL that doesn’t change unless the image is updated. Avoid...

Google Ad Spend Up, But Performance Wobbles 

Google Search: +9% YoY spend, mostly from rising CPCs (+5%), not more clicks (+4%)...

Local Ads 🔥

Last week I visited Amsterdam and when I checked maps I saw the pop-up from trainmore to...

When to optimise towards Mid-funnel conversion

In some situations, it could be better to optimise towards mid-funnel conversions. Below...

Meta wants your retail media dollars

They’re rolling out SKU-level insights, ad impression logs, and even giving third-party...

ChatGPT x Shopify?

OpenAI’s quietly dropping code hints that in-chat shopping is coming fast. Think: “buy...

New LSA update

New LSA update found by Anthony Higman A new Google Local Services Ads (LSA) update...

Video Previews for Google Business Profile verifications

Google has introduced a new feature called Video Previews for Google Business Profile...