News

95% of B2B buyers aren’t ready to buy

Yet we spend 92% of our budget on the 5% who are. – 90% of vendors who made the...

One big mistake? Thinking keyword insertion magically mirrors the search term

Technically, it can, but only if the search term actually triggers that keyword.See where...

Nike wiped out $150B in value

One of the clearest brand strategy fails in recent memory. In 2020, John Donahoe became...

No consent mode = No Microsoft Clarity 🫨

Brais Calvo Vázquez posted that Notices are now going out: starting October 31, 2025...

Elon Musk takes Apple & OpenAI to court over AI competition

Elon Musk’s xAI and X Corp. have filed a federal antitrust lawsuit against Apple and...

We need more revenue

It’s easy to say, “We need more revenue,” But where exactly should that growth come from?...

How Google Ads keyword matching works

Interesting chart that indicates that RSAs prioritize headlines containing the most...

GA4 tip

Opening a new GA4 account? Always check the user and event data retention settings!...

Who touched my account?!

This is annoying Logging into your Ads account and seeing that things changed or worse not...