News

Tariffs are expected to impact both ecommerce sales and advertising spend

A forthcoming EMARKETER report will explore these effects in detail. Meanwhile, an IAB...

Impact Tariffs on Ads 🚨

EMARKETER released a major report on how tariffs could impact advertising and commerce...

Behavioral modeling criteria

Behavioral modeling is only available for GA4 if: – Consent mode is enabled across...

Basic Consent mode vs new Advanced Consent mode

A big difference between the Basic Consent mode vs the new Advanced Consent mode is that...

Google is expanding how links appear inside AI Mode results

Chris Long posted that, Robby Stein from Google shared that users are more likely to click...

Ad fraud will double

Interesting graph from Juniper Research about how ad fraud will double from 2023 to 2028!...

Working more ≠ working better?

And science backs it up. A study by Stanford University found that productivity drops...

Search Partner Network Placement report live 🚨

Aleksejus Podpruginas discovered that Google has launched Search Partner Network (SPN)...

Which automated strategy should I use?

Now first of all I got this model from the Google Website and there is one thing you...