September 1, 2025

A forthcoming EMARKETER report will explore these effects in detail. Meanwhile, an IAB survey of U.S. advertisers suggests that social media would be the first ad channel to face budget cuts in a new tariff era. The full report, releasing tomorrow, will highlight key shifts for brands, retailers, agencies, ad platforms, and tech companies!

EMARKETER released a major report on how tariffs could impact advertising and commerce updated last-minute after a 90-day reprieve was announced. Thankfully, their three-scenario approach already accounted for shifting outcomes. One key takeaway: social ad growth may slow as big spenders like Temu and SHEIN pull back. Temu alone made up 10% of Meta’s ad

A big difference between the Basic Consent mode vs the new Advanced Consent mode is that the advanced mode uses cookieless pings. With this tool Google can use a advertiser-specific model as opposed to a general model for conversion modeling.

Chris Long posted that, Robby Stein from Google shared that users are more likely to click when links are embedded directly into AI Mode responses. Based on this, Google is rolling out two new formats: inline links within the text and link carousels placed inside the answers. For content creators and publishers, this is positive

And science backs it up. A study by Stanford University found that productivity drops sharply after 50 hours of work per week, and after 55 hours, it flatlines. Put simply: you’re not getting more done. You’re just spending more time being tired. Here’s the hard truth some ignore: Burnout isn’t a badge of honor. It’s

Aleksejus Podpruginas discovered that Google has launched Search Partner Network (SPN) Placement Reporting for Search, Shopping, and App campaigns. Advertisers can now see domain-level impression data to know exactly where ads run. Access it via Insights and Reports → Report Editor → Content Suitability. While clicks and costs per placement aren’t shown, these metrics remain

Now first of all I got this model from the Google Website and there is one thing you should know. If you want to use ROAS, CPA, maximize conversions, or maximize conversion value make sure you have enough conversions and test it! If you do not have enough conversions I normally use Manual CPC. Also