News

Meridian general available

As of January 29, Google has made Meridian, its open-source Marketing Mix Modeling (MMM)...

Google Ads API & Scripts Update:

Search Term Insight Report Changes (March 3, 2025)Starting March 3, 2025, Google Ads API...

Google Updates Performance Max Campaign Controls

Google Updates Performance Max Campaign ControlsGoogle has now clearly communicated that...

Vehicle ads live

Nice. Seeing vehicle ads for the first time live in The Netherlands! Interesting to see...

YouTube Tests Cost-Per-Hour Masthead Ads

YouTube is introducing a Cost-Per-Hour (CPH) Masthead, allowing brands to own its top ad...

GA4 Update: New Consent Mode live

Thomas Eccel discovered that the new GA4 consent report is live Insights: 1. EEA Traffic...

Google Update: Control Ads Identifier Usage with IMA DAI SDK

Google’s IMA DAI SDK now supports adding a network code when creating full-service stream...

New advertiser page

Thomas Eccel discovered that Google has launched a new look for the Advertiser Identity...

Google Ads news – January Recap

Google Ads update New look App Ads Arpan Banerjee discovered this new look of App Ads!...