News

You can’t treat ChatGPT ads like a normal ad placement

Here’s how OpenAI’s ChatGPT ads setup actually works ↓ ChatGPT ads are essentially a...

What people think Ads is about

Keywords What Ads is really about: Landing pages that turn clicks into conversions A good...

Smart Bidding Exploration

This new feature helps you generate more conversions from search terms you’re...

Why use customer lists

Why you should use customer lists – for new customer bidding– re-activate...

600 dollar for conversion tracking?

Natasha Kaurra discovered that Google is now giving 600 dollars for some customers if they...

5 Harsh Psychological Truths We Don’t Like to Admit but Should

You don’t see the world as it is, you see it as you are. Every opinion, reaction, and...

ChatGPT has memory but most people aren’t using it right

If you want smarter, faster, more relevant answers, don’t just type “Remember me or my...

 New Customer POAS

The “Secret Weapon” for Aggressive Scaling: New Customer POAS Everyone is...

Negative Broad ≠ Positive Broad Know the Difference

It is crazy to see how different negative broad match works from positive targeting. Know...