Google launched a new open-source web app, Causmos, which is set to simplify Causal Impact analyses for marketers.
Built on Google Cloud, the tool automates data gathering, validation, and reporting, allowing users to measure the true impact of their campaigns no coding required.
Causmos streamlines the analysis process, making data-driven decision-making more accessible. The project is now available on GitHub. Learn more here.
Free. Read by 125K+ marketers every week.
Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
