The latest ProfitMetrics.io E-Barometer for January 2025 confirms that November and December remain the peak months for e-commerce activity, with consumer demand stabilizing in January after two intense months.
While turnover, gross profit, and orders continue to grow year-over-year, ad spend is rising at an even faster rate. This is leading to a decline in ROAS (Return on Ad Spend) and POAS (Profit on Ad Spend) as competition and media prices keep increasing
.These insights are based on a robust dataset covering over 29.1 million orders across a diverse range of businesses, providing valuable trends for the e-commerce industry.
