They expect perfect output in one go.
No context. No examples. No iteration.
But AI isn’t a magic wand. It’s a collaborator.
And just like with any team member, the quality of your brief defines the quality of the work.
Here’s the process that works:
1. Start with a focused prompt including role, context, tone, and example
2. Let AI generate something useful (even if it’s not perfect)
3. Give feedback, iterate, and refine the result
Getting real value from AI isn’t asking for perfection in one go.
It’s building it step by step by using AI as a thinking partner.
