Google Ads news
URL inclusion & exclusion?
Natasha Kaurra discovered this new tab in the keywords section.This section let you manually control which URLs your Search ads are allowed or restricted to show for!
Ads at the bottom
Looks like Google is now testing with Ads at the bottom of the map! Discovered by Anthony Higman
Gambeling UAE
Starting June 25, 2025, Google Ads will allow state-run lotteries in the UAE to advertise, but only if they’re licensed by the GCGRA and the advertiser obtains Google certification.
Debt service in Ireland
From July 15, 2025, debt services ads will be allowed in Ireland, but advertisers must complete Google’s Financial Services verification and comply with local laws. Unverified ads won’t be shown.
PMax report insights
Interesting! The channel distribution has these functions, where you can see search terms report and placements reports for YouTube and Display. Discovered by Emirhan Bayutmuş.
Brand Control
It appears that more people are now gaining access to brand control in Merchant Center. This update was discovered by Elmar Aga.
Updates from YouTube
YouTube just made it much easier to promote your content and boost visibility, especially if you’re active on Shorts or managing campaigns on mobile.
What’s new:
The promote feature is now live in the main Android app
No need to go through Google Ads or YouTube Studio, creators can now launch Promote campaigns directly from the watch page in the YouTube app. New Promotions Feed
YouTube added a dedicated feed under the “U” tab for tracking all your campaign performance in one place.
Shorts + Posts integration. Your community posts can now show inside the Shorts feed, helping creators build deeper connections and increase engagement without viewers needing to click away.
Pmax asset reporting
Barry Schwartz & Darcy Burk discovered that Google is rolling out Pmax asset reporting!
New Demand Gen goal
As of June 12, 2025, YouTube follow-on views optimization is now available in Demand Gen campaigns. This feature targets users likely to watch more videos from your YouTube channel after seeing an ad, helping boost organic engagement and retention.
To activate, go to Conversions Summary > Engagements > Edit goal, and set YouTube follow-on views as the Primary action. Leaving it as a Secondary action will track data but not optimize for it.
This update enables deeper channel engagement and improved performance for YouTube-focused advertisers. Looks like Google keeps investing in YouTube & Demand Gen.
New in Google Ads: “Maximized Final URL Assets” Report
This new report shows:
– Auto-generated ad headline
– Final URL- Conversions & value
– No extra columns or Google explanation.
Only assets with conversions seem included. Discovered by Martin Röttgerding.
Data Manager
Lookers like Google are rolling out Data Manager for more users.This was discovered by Felix Mayo!
Data manager is a new centralized hub within Google Ads that simplifies how you import and activate customer data.Instead of managing integrations across multiple tools,
Data Manager lets you:
– Import first-party data from external systems
– Manage linked accounts like GA4, HubSpot, or Salesforce
– Consolidate tagging and data sources
– Activate your data directly in campaigns
AI mode rolling out in the US
Barry Schwartz discovered that AI mode is now rolling out for all users in the US!
New Metrics
This is gold! Boris Beceric ✅ discovered that you can now see more metrics for other search terms:)
Google Analytics update
The GA4 Measurement Protocol now supports device and user_agent fields!
This means better tracking accuracy for server-side and offline events, like CRM syncs, kiosks, or IoT, with full device/browser context.
New Dia Show YouTube Ads
Arpan Banerjee discovered this new dia show for YouTube Ads!
