Google AdSense has launched a new Rewarded Ad Units beta program, separate from the Rewarded Ad Gate beta introduced in 2022.
This new feature allows site owners to offer users rewards such as access to premium content, ad-free pages, or coupons—in exchange for watching full-page image or video ads for a set duration (5–30 seconds).
Users must opt in to view these ads, and rewards are only granted if they watch the ad in full. If the user closes the ad early, they’re prompted to either resume or exit without the reward.
Barry Schwartz highlights the update, first noted by Bruno Ramos Lara There’s no word yet on the fate of the 2022 version
