Microsoft is rolling out policy enforcement in a phased approach, with full enforcement taking effect on May 5th, 2025.
Not installing consent mode will affect your advertising performance by preventing retargeting and conversion measurement for site visits coming from the EEA, UK, and Switzerland!
I use Cookiebot Web CMP by Usercentrics, myself for consent mode in Microsoft and I also have made a video on how to implement this.
You can watch that video here: https://lnkd.in/eraThMGq
Big credit to Thomas Eccel for bringing this first!
