eCPC is dead. What’s your next move?
30+ conversions in 30 days? Go with a conversion-based bid strategy.
Less than that? Manual bidding is your safest bet.
But there’s always a twist.
In some cases, conversion-based bidding can still outperform manual.
Want to be sure? Test everything.
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
