I don’t care if you’re tracking CPA or ROAS.
If you can’t tell me what “good” looks like for your business, then every campaign you run is just a slot machine pull.
– Leads at €50 CPA? Sounds nice… until you realize you can only afford €30.
– A 400% ROAS? Cool story… until you do the math and break even at 600%.
This isn’t about dashboards.
It’s about knowing the one number that separates scaling from bleeding.
👉 If you don’t know it, you’re not advertising. You’re gambling.
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