They don’t bring profit. They attract “cheap” customers. They don’t justify the CPA/ROAS.
That’s what most advertisers think.
But what if I told you those low-cost products could actually increase lifetime value?
Sometimes, the goal isn’t to make money on the first purchase, it’s to earn trust.
Once you do, people come back. They buy again, and this time, not the cheapest thing.
Smart advertisers understand: low-cost offers can be entry points, not loss leaders.
The question isn’t “does it convert profitably?”
It’s “does it start a relationship worth more than one sale?”.
