Google’s Mobile Ads Next-Gen SDK is now available for Unity

Unity developers can now upgrade their Android apps to Google’s new ad architecture with one setting in GMA Unity plugin 11.1.0.

Key benefits include:

• Up to 27% faster banner ad request latency
• Smaller on-device SDK size
• Background initialization for faster app startup
• Improved stability with RPCs removed
• Support for all existing ad formats

To enable it, open Assets → Google Mobile Ads → Settings in Unity and select “Upgrade to the GMA Next-Gen SDK.”

With all future Android ad development focused on the Next-Gen SDK, now is a good time to test the upgrade.

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