Google is giving advertisers more time to transition Dynamic Search Ads to AI-powered campaign types:
• New DSA creation returns on June 15, 2026
• Voluntary testing and migration continues through January 2027
• DSA creation will be removed in January 2027
• Automatic migration begins in February 2027
The extension is a welcome opportunity to audit existing DSAs, test AI Max for Search side by side, and migrate on your own terms rather than waiting for the automatic upgrade.
More time but don’t wait until the deadline.
