Google is introducing two new optional account-level settings under European regulations in the Privacy & Messaging section. These settings let Google’s Consent Management Platform (CMP) respect users’ consent choices across Google products like Ads, Analytics, and Firebase for both advertising and analytics purposes. They are disabled by default and only apply to publishers using Google’s CMP (excluding AMP pages).
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
