Barry Schwartz & Menachem Ani Ⓜ️ found out that Google is testing with showing a promotion for Amazon Prime membership directly in the Google Shopping search results interface.
He also found out that Google is testing this with the Nike Membership.
All updates
Google Tests Promoting Amazon Prime Memberships in Shopping Search Results!
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Tuesday 27 October
PMax
You can now add product questions and answers to your Shopping feed.
Merchant Center has a new question_and_answer attribute. You can submit up to 30 Q&As per product. Use it for compatibility, sizing, materials, installation and common buying concerns. You can send…
Spotted by Ayisha Yousef, via Search Engine Roundtable
Microsoft Ads
Bing is testing menu-style links inside its sponsored results.
It looks different from the earlier test with sitelinks in a bubble box. This one shows the links as a menu within the ad. It looks like a limited test.…
Via Search Engine Watch
PMax
You can now A/B test asset groups in Performance Max.
Google has a beta experiment that compares two sets of assets within the same PMax asset group. How it works: Control group: your existing assets. Treatment group: the alternatives you…
Spotted by Thomas Eccel
