Google will pay $100 million to settle a 14-year lawsuit over AdWords billing practices (2004–2012) without admitting wrongdoing.
The case alleged manipulated discounts and ads shown outside targeted areas, violating California’s unfair competition law.
The settlement, pending judicial approval, may compensate advertisers, with up to 33% allocated to lawyers.
The case highlights transparency concerns and could lead to stricter ad regulations. Google claims the dispute involves outdated practices.
