Almost no one has a structured way to do it.
That’s why most “retention efforts” lead to nothing.
Dmitry Nekrasov believes every e-commerce goal deserves a clear path.
Not just tactics and dashboards scattered across folders.
So he started building that path.
Here’s a cheat sheet for a goal we all share: Increase LTV.
Inside you’ll find:
+ A driver tree → what really affects LTV
+ A diagnostic flow → how to find the bottleneck
+ Hypotheses → tailored to your context
+ Segmentation ideas → who to focus on
+ Common mistakes → what to avoid
+ A checklist to move from insight to action
+ Graphs to track progress
If you work with metrics (your own or your clients’) this will save you hours of uncertainty.
📌 Save it and share with your team
