Google Ads news
QR code TV screens
Anthony Higman discovered this new feature where you can turn a URL into a QR code on tv screens.
Audience size
Thomas Eccel discovered that custom segments can now show the estimated audience size.
Meta wants to automate ads with AI by 2026 fully
According to the WSJ, Meta is building a system where advertisers simply upload a product image and budget and AI handles everything else.
Think:
– Instant asset creation (image, video, copy)
– Automated targeting across Meta platforms
– Real-time personalization per user (even based on geolocation)
– Budget recommendations + performance optimization
– A “goal-based” model: you set the outcome, AI does the restZuckerberg’s vision? Advertisers will no longer need to build campaigns.
They’ll just define goals, and AI will deliver the results.
As someone deep in PPC and automation, this is fascinating and a little unsettling.
Meta is clearly going beyond tools like Advantage+; this is full-stack automation powered by generative AI.
The upside? Almost no cost for management.The risk? Brand safety, creative control, and over-reliance on black-box systems.
Would you trust Meta’s AI to run your entire ad funnel.
YouTube
YouTube has received the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth consecutive year.
As the first streaming platform to earn this recognition in 2021, YouTube continues to meet rigorous industry standards.
The accreditation confirms that YouTube’s inventory suitability tiers, Expanded, Standard, and Limited Mode provide brand-safe ad placements aligned with advertiser preferences.
Additional ad technology vendors opt-out
Google is deprecating the “Additional ad technology vendors opt-out” control in AdSense on June 2, and removing it entirely by July 7, 2025.
Why? It’s no longer effective for privacy or brand safety.
Managing vendor behavior now happens through your consent management platform (CMP).No action is required if you’re already using a CMP to handle user consent in regulated regions.
Google is rolling out significant updates across DV360, Campaign Manager 360, and Search Ads 360 this summer
These changes will impact reporting, API usage, and how advertisers structure their campaigns and measurement.
Deprecations
– Removal of Nielsen-related auto-tagging metrics (feature already deprecated in 2021)
– YouTube Audience Attribute (YTAA) metrics and dimensions will be removedCross Campaign Optimization (CCO) ends September 1, 2025, Programmatic
– Guaranteed deals must be isolated to single line items
Label and ID Updates
– Adloox is rebranded to Scope3 throughout UI, API, and reporting
– Several YouTube dimensions in reports will now be labeled more clearly (e.g., “Gender (YouTube)”)
– ID space and criterion ID updates for device, ISP, browser fields (important for Data Transfer v2.0 users)
Reporting Enhancements
– YouTube reports will now align to a Monday
–Sunday weekly format
– The “Country” dimension is being removed from reach reports for more flexible segmentation
– Frequency reports gain new 8+ and 9+ impression buckets
– Floodlight activities will support the Category field for improved reporting structure and consistency across platforms
– Improved logic in Unique Reach and Cross-Media Reach reports for more accurate overlap dataConversion API Upgrade
– A new session_attributes parameter is being introduced to Campaign Manager 360 and Search Ads 360 offline conversion APIs
– This is especially useful when GCLIDs or DCLIDs are unavailable and supports better measurement and bidding accuracy
Most changes will be rolled out between July and September 2025.
GA360 Update
Google Analytics 360 now supports syncing custom dimensions and metrics between source properties and their subproperties via a new Property Syncing feature.
This ensures consistent configuration across properties.
Changes made in the source property automatically update in synced subproperties.
Key points:
– Applies to custom dimensions and metrics.
Syncing is only possible for:
– Newly created subproperties.
– Existing subproperties without any current custom dimensions or metrics.
– Prevents disruption to existing setups.
Deprecating
Google is deprecating de-identified URLs (like xyz.anonymous.google.com) in Display campaigns to comply with Ads.txt transparency requirements.
Publishers can no longer hide their domain names.
You’ll now see the actual URL where your ad was served, even if you targeted anonymous placements.
Only reporting is affected bidding, targeting, and conversion tracking remain unchanged.
Conversion tracking
Arpan Banerjee received an email stating that, starting in 14 days, Google will automatically enable conversion tracking for your free product listings using your existing gTag, provided your Google Ads and Merchant Center accounts are linked.
You don’t need to do anything unless you want to turn this off.
Google has released API V20!
Google Ads API v20 introduces powerful new features for reporting, campaign control, and planning.
Key highlights:
Reporting & Assets
- New lifetime value and conversion-by-date metrics
- Expanded segmentation: ad network type, conversion action, device, and more
Campaigns
- Performance Max now supports campaign-level negative keywords
Conversions
- Cross-account conversion tracking updates now supported
- New user_ip_address field added (with compliance requirements for EEA, UK, and CH)
Demand Gen
- New ad network segments: MAPS, DISCOVER, GMAIL
- Detailed metrics for platform-comparable conversions
Planning & Insights (allowlisted accounts)
- YouTube Select replaces Dynamic Lineups
- Deeper creator insights: engagement, Shorts performance, device breakdowns
- Reach forecasting now includes first-party audience lists
Video Ads
- Pause ads on organic YouTube videos (TV screens) are now included in reporting
This version delivers better data visibility, more control over campaign structure, and smarter planning tools, especially for those working with Performance Max, Demand Gen, or YouTube.
LSA
Anthony Higman discovered that Google Is Now Testing Changing “Google Screened” To “Google Verified”!
YouTube 30-second CTV AD
Thomas Eccel discovered that Google’s YouTube 30-second CTV Ad Format is now in Beta!
YouTube Ads Update: Multi-Format Now Default
YouTube has removed the option to opt out of multi-format video ads in Video View campaigns. Advertisers can still select specific formats (e.g. only skippable in-stream or Shorts), but the old toggle to disable multi-format delivery is gone.
This change means campaigns now default to running multiple formats unless manually adjusted.
Spotted by Ankit Mishra & Hana Kobzová
Learn more about
Google is testing a new label on mobile search ads that reads “Learn more about Sponsored results.” Spotted by Brodie Clark & Barry Schwartz.
New Promotion preview
Felix Mayo just sent me this picture of a promotion preview. With this feature, you can preview promotions very useful!
Q3
AI Max for Search campaigns will be available for all advertisers early Q3!
5k Ad Credit
Wow, Google is now offering 5K Ads Credit! Found by Anthony Higman.
Tag Diagnostics
Google Tag Diagnostics are now integrated into the Google Analytics consent settings hub, offering enhanced tools to diagnose and fix consent-related errors.
This update simplifies the process for website owners to identify and resolve issues with user consent and data collection.
Business email verifications
Thomas Eccel discovered that Google Ads is now showing business email verifications for account access!
Looker Studio
For Looker Studio Pro subscriptions created on or after June 3, 2025, Gemini in Looker is enabled by default. Users with the appropriate permissions can manage this setting via the Gemini in Looker page under User Settings.
Help Center Update
Google has updated its Help Center article on pausing Google Ads accounts.
The clarification states that individual accounts linked to a Manager account violating the Google third-party policy may also be paused.
To resume serving ads, advertisers must unlink their individual account from the violating Manager account.
Affected users will be notified via in-account and email notifications with instructions.
