Black Friday vs. Black Week 2024 Ebarometer: ProfitMetrics.io InsightsThe latest data highlights key trends for Black Friday, Black Week, and November:
Black Friday:
Exceptional growth with turnover up 5.72%, gross profit 6.13%, and orders 11.59%. However, ad spend surged 17.66%, increasing acquisition costs.
Black Week: Declines in turnover (-7.8%) and gross profit (-7.45%) point to a stronger focus on Black Friday campaigns.
November: Overall performance dipped, with turnover down 3.5% and gross profit 7.45%, despite a modest 3.2% rise in orders.
Key takeaway: Black Friday dominates, while Black Week and November face mixed results.
