The May and June E-barometer reports are now available.
Here’s a quick overview of the June highlights:
Month-over-month declines in turnover, gross profit, number of orders, and ad spend.
Year-over-year growth remains strong:
– Turnover and gross profit up double digits YoY.
– Orders up 7.8% YoY.
– Ad spend dropped more sharply than turnover/profit, resulting in improved ROAS and POAS.
This suggests companies became more efficient with their ad budgets in June.
📩 You can view both reports and sign up for monthly updates via the link: https://lnkd.in/e4_ZFmdm
