One of the clearest brand missteps of the decade.
In 2020, Disney bet big on streaming:
— Pushed Disney+
— Cut back theaters
— Centralized creative
— Chased subs over story
At first, it worked.
Then the magic faded.
Pixar lost relevance.
Marvel got diluted.
Theme parks stalled.
Disney+ burned $ and flatlined.
Stock dropped nearly 50%.
In 2025, they reversed course:
— Theatrical returns
— Creative freedom restored
— Less content, more story
