Arpan Banerjee just sent me this reminder of the Demand Gen updates:
Starting March 2025:
New channel controls in Demand Gen will let advertisers choose exactly where ads appear (YouTube, Discover, Gmail, and GDN).
Google Video Partners will be renamed to the Google Display Network (GDN) within Demand Gen.
The GDN opt-in setting will move from the campaign level to ad group level for more flexibility.
Existing campaign-level opt-ins to Google Video Partners will be migrated to the GDN at the ad group level. Advertisers can opt out at any time.
Starting April 2025:
Video ads in Demand Gen ad groups opted into the GDN will continue to run across the GDN.
Image ads in those ad groups will also start serving on the GDN.
What this means:
Campaigns using Demand Gen will now be able to use both video and image ads across the GDN, streamlining campaign management and expanding reach and flexibility.
