SEA

Thomas Eccel found out that you can opt-in to automated created customer match lists on account level in Google Ads.

Tiago Goncalves found out that product performance now includes more product results. This is because Google now includes traffic from product images and website links that led to a product detail page.

Adsense now support SEPA payments in some countries.

Luuk Fiets found out that you can now update the confidence level of experiments in Google Ads!

Personal data can now flow safely from the EU to the US! For more information read: https://lnkd.in/ezwfCJkE

On August 2, 2023, Google will start auto-migrating image and location extensions to assets in the Ads API.

Google will keep testing the deprecation of third-party cookies for 1% of users!

Google has now officially released Gen Z music Lineup. With this lineup, advertisers can ensure that their brand shows up near media that uses the music this cohort has on repeat.

The Google Ads editor version 2.4 is out. For more information check: https://lnkd.in/eJ8M-NUN

Bjorn Verbrugghe posted this morning about a new beta feature called cross-media report. With cross-media reports, you can measure tv and digital! You can also combine the reach and frequency of multiple campaigns and you can see the reach based on gender and age.

Tiago Goncalves has sent this message that shows that if you want to save your brand restrictions you need to turn on broad match! Keep in mind that this can impact campaigns that don’t use automatic bid strategies or broad match.

Corey Koehler shared this e-mail that a Google Rep sent to a client…

Kevin Indig shared how the new checkout pilot on Google can look!

Below you find the news from Google Ads week 26. Consult pop-up Louis Riat-Bonello – Google Ads Expert saw this pop-up for the first time in his account for a US client. In this pop-up, Google is pushing advertisers to schedule a call with an Ads Expert. Switch to the new menu Google Ads is giving

Link Tracking Protection (LTP) is a new iOS feature set to launch in September/October 2023 alongside the release of iOS 17. LTP aims to enhance user privacy by removing marketing parameters commonly used to track individual users’ behaviors across different websites. By default, these parameters will be eliminated from URLs.With the introduction of iOS 17,

Feedgen is now online and available on GitHub. With this tool, you can optimize your feed with generative AI. For more information check: https://lnkd.in/eTSG6ERS

The first warning is that from July 1 Google will stop adding new users for the UA audiences. The second warning is that similar segments will be removed on August 1.

Google is promoting some shopping tools for buyers in their latest blog. With these tools, Google is trying to avoid buyer’s remorse. These tools are: – compare prices(only available in the U.S., India, and Japan)– use Search Generative Experience to research complex purchases(US only)–  look up typical prices(US only)– try it on before you buy.

Vehicle ads are now eligible to show for both new and used cars in the state of Virginia. Vehicle ads are a focused lower funnel ad format, which allows auto advertisers to promote their entire inventory of vehicles on Google

The problems in Google Ads are resolved.

Google is investigating an Ads issue where users don’t have access to the most recent data.

Louis Riat-Bonello – Google Ads Expert saw this pop-up for the first time in his account for a US client. I think I already saw this one a few times but I’m not sure. In this pop-up Google is pushing advertisers to schedule a call with an Ads Expert.

New Merchant Center Destination Emmanuel Flossie identified a new destination feature within the Google Merchant Center called Cloud Retail. GA4 supports custom channel groups Since the beginning of this month, GA4’s data API supports custom channel groups(source). Collected traffic source data at the event level Since last week users can access collected traffic source data at the

Microsoft is going to change the name of some platforms: – PromoteIQ will become Microsoft Retail Media.– Xandr Solutions will become Microsoft Monetize, Microsoft Invest, and Microsoft Curate. Microsoft also hinted that advertisers might see AI brought into: – Automate campaign asset creation at scale– Campaign management efficiencies– Support a more extensive set of advertising