SEA

SEA

Special Google Ads template offer for my followers 🚨

I can give my followers 50 dollars off the God Tier Framework from Ed Leake! In this framework, Ed shares a 400+ points interactive checklist with step-by-step build, audit and optimizations, bidding strategies, ad creation templates, and SOPs to scale accounts. With this framework, you can streamline your Google Ads optimizations & and improve your results within

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Google’s Attribution Model Changes: What You Need to Know as of 18-10-2023

Google just sent me this Dutch message that tells me that from 18-10-2023 some attribution models will not be available anymore. From that day Google will automatically update to data-driven. The attribution models that go away: first click, linear, time decay, and position-based attribution The attribution models that stay are data-driven attribution, last click, and external

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Google Ads AI update

Today google wrote a blog about the new AI tools for Ads. In this blog they announced that Automatically created assets are now available for 7 additional languages: – Dutch– French– German– Italian– Japanese– Portuguese– Spanish For advertisers with English assets in the US and UK, automatically created assets will soon start using generative AI!

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Google Ads news week 31

Below you find all the Google Ads news from week 31 Similar Audiences On Tuesday all similar audiences were removed. This is due to the phasing out of third-party cookies and user privacy. Optimized targeting will replace similar audiences. This feature is automatically turned on for all campaigns. New setting Google Ads Dario Zannoni & Yoann FERRAND found

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New GA4 features focused on better App campaign performance

Today Google officially announced some new GA4. Some features were already found by users. Below you see the new features: New audience features: – New unnotified users suggested audience– Seamlessly re-use app and web audiences– Access Google Analytics 4 Audience Builder in Google Ads. Focused on iOS campaign measurement and performance – Geo-based conversion lift measurement–

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Similar Audiences

Today all similar audiences will be removed. This is due to the phasing out of third-party cookies and user privacy. Optimized targeting will replace similar audiences. This feature is automatically turned on for all campaigns. Optimized targeting looks at information like keywords on your landing page or in your creative assets. Based on this information

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Google Ads news week 30

Below you find all the news around Google Ads from week 30 Google Ads Trademark Policy This Monday Google updated their Google Ads Trademarks. Google will accept and process trademark complaints only against specific advertisers and/or ads. Trademark restrictions implemented before 24 July will be phased out for most advertisers in 12-18 months. New Improved

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Microsoft had introduced new website insights for Universal Event Tracking Tag.

You can see the following metrics in this dashboard: – Session count– Popular page’s– Device breakdowns– Country breakdown– Quick backs– Average active time. Data signals: – Page latencies– Click and scroll interactions– Purchase cart details– Cart abandonment details– Browser-based signals– JavaScript browser errors.

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Product ratings update

Google is going to update the product rating policies on 28 August 2023. They update has clarifications of a lot of policies. Google also announced a new policy on automated content, Google doesn’t allow reviews that are primarily generated by an automated program or artificial intelligence application. Google is also providing more guidance on how

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