SEA
If you use the same text in a lot of Ads and if this text/number can change then Ad customizers can save you a lot of time. Examples of text that can change: – active years– number reviews– prices that you won 2022 > 2023– a rating Where to find and how to implement: – […]
Save time with Ad customizers Read More »
Thomas Eccel found out that in some accounts you can now see the GA4 metrics.
GA4 metrics Google Ads Read More »
Benjamin Vandenberghe found out that you can now add your videos with different dimensions in the same ad.
Add videos with different dimensions Read More »
Google just sent a mail that on 30 August, they will update shocking content in the Google publisher Restrictions. This update will include an exception for gameplay imagery. In the message below you can read when the content is shocking in gameplay.
Google publisher Restrictions Update Read More »
Microsoft had now officially announced Performance Max for Bing Ads. For the announcement read this article.
Performance Max for Bing Ads Read More »
Enhanced conversions for leads improve the measurement of offline transactions. Below you find an example of how this works. For more information check: https://lnkd.in/gB35WBgG
Enhanced Conversions for leads Read More »
I think 👋 Petya Yildizgoren was the first one to find out that you can modify your Pmax targeting with the Performance Max Campaign Modification Request Form. Interesting feature.
New Modification for Pmax Targeting Read More »
Philipp Kloeckner shared this interesting picture where you can really see how the Ad revenue of Google has grown over the years.
Enhanced conversions for web can recover conversions that otherwise would not have been measured. How does this work? First-party customer data such as email address, name, home address, or a phone number is captured in your conversion, hashed, and sent to Google. This information is then used to match your customers to Google accounts.
Enhanced conversions for web Read More »
Yesterday Microsoft released it’s earnings. In this report Microsoft releases that they saw Bing Ads has grown with 8%.
Alphabet has beat expectations with higher revenue. The total Ad revenue has grown year on year. Breakdown: – YouTube ad revenue has grown with 4.4%– Google network saw a decrease in revenue of 5%– Google search & other saw a growth of 4,8%.
Alphabets Ad revenue has grown Read More »
Google is going to roll out tools to upgrade Dynamic Search Ads and Display campaigns to PMax. For more information: https://lnkd.in/es_sVvkS
Google has uploaded again that on August 2, 2023, new accounts will only be able to create image and location assets and not extensions.
Image and location change Read More »
Thomas Eccel just sent me this text where you can see that Google is showing this “New” label.
Emmanuel Flossie found this new feature in Merchant Center called all collections. This new feature represents a group of products. Each collection can include up to 100 products. Collections help advertisers create rich Ads and free product listings in a simpler way. You can also enrich product data, which may increase performance and improve the user
New Merchant Center feature! Read More »
Mike Ryan & Stefan Stopper found the new improved Search Terms Insights report in Google Ads, which was announced at Google Marketing Live. For the pros and cons of this report read: https://lnkd.in/eRgHUAAR
New Improved Search Terms Insights Read More »
With conversion modeling, Google can fill in gaps in measurement when users deny cookies. Conversion modeling is using for this method observed conversions to predict unobserved conversions. This all happens without identifying an individual. Google has described this process in 4 steps: 1. Ad interactions are separated into two groups 2. The observed group is
How does conversion modeling works? Read More »
The lifetime of first-party cookies for Safari is since ITP 2.1 only 7 days. There was a workaround for this limitation that could place cookies from a sub-domain with the use of for example Google Tag Manager Server Side. Jos IJntema wrote a very nice Dutch article about some changes in this workaround. He explained
New Safari limitations GA4 & Ads measurement Read More »
Today Google will update their Google Ads Trademarks. Google will accept and process trademark complaints only against specific advertisers and/or ads. Trademark restrictions implemented before 24 July will be phased out for most advertisers in 12-18 months.
Google Ads Trademark Policy Read More »
Below you find all the news around Google Ads from week 29 Sunset Display & Video 360 API v1 Google announced again that the Display & Video 360 API v1 will sunset on September 14. New reporting script PMax Yesterday Google announced a new script for PMax. With this script you can report on your
Google Ads news week 29 Read More »
Google announced that it will start rolling out the relevance and measurement APIs in Chrome. This will be a gradual rollout. Google is aiming for 99% availability by mid-August. The Privacy Sandbox will run in parallel with third-party cookies in the browser. Early 2024 Google will deprecate third-party cookies for 1% of Chrome users. By the
Rollout Privacy Sandbox APIs Read More »
Google Ads Editor 2.4 was released a couple of weeks ago and now they released 2.4.1. I could not find what they changed but I think it must have been a bug.
Looker studio has announced some updates for the pro and free edition. Pro edition: – add a quick filter– get a personal report link Free edition update: – intervals for time series charts– changes to Google Ads creative assets reporting Google also announced some new documentation for Explore topic in the Help Center. For more
Looker studio update Read More »
Google has made the announcement that on August 15 they will update the requirements for YouTube Ads. This update improves the organization of the page and clarifies the paths through which advertisers can disapproval ads.
Update YouTube Ads Read More »
Thomas Eccel spotted this big update where you can opt-in for Enhanced Conversions on Account Level.
Enhanced Conversions on Account Level Read More »
Jonah Manzano shared this promotions beta that he saw. This Beta offers a simple way to boost your channel, without having to go through Google Ads Manager. YouTube is already testing this Beta for a year. Source:https://lnkd.in/ejDtmzBX
Tiago Goncalves shared this interesting Performance Max Guide! If you want to know more about Performance Max have a look:)
Performance Max Guide Read More »
Microsoft Logo Extension is rolling out globally. For more information about how to create a Microsoft Logo Extension look at: https://lnkd.in/eNcHRy6K
Matinique Roelse found out that Google now shows when your consent modeling is not active. This tool is available for advertisers that meet the following requirements: – Have an advertising presence in the European Economic Area or the UK.– Correctly implemented consent mode or the IAB Transparency & Consent Framework– Daily ad click threshold of 700
Consent modeling active Read More »
Benjamin W. shared some interesting betas. One Beta called demand generation I already posted about but he also mentioned two beta’s I never heard about. The first one is called Performance Max Showroom. This Beta uses shoppable images on the display network. The second beta he shared is the Creator Promotions. With this beta, you
Some betas I did not know! Read More »
Sergey Gordeev shared this picture that shows that broad match should be theme aware. Below you see an example.
Broad match is theme aware Read More »
Sergey Gordeev shared this amazing example of how Google Ads keyword matching works!
Example keyword matching Read More »
Performance Max for Microsoft is now in open beta for more information check this article.
Thomas Eccel just spotted this Web to App Connect Page in the Google Ads interface. I have heard about it before in documentation but have never seen it in my accounts. If you have access to this tool you can find it under Tools&Settings -> App advertising hub, looks awesome.
Web to App connect page Read More »
Wouter van Hal just shared this screenvideo with me that showed that the progress bar that I posted about last week isn’t a progress bar but a scroll bar.
Matinique Roelse found a new way how Google can push advertisers for higher budgets.
Google pushes for higher budget? Read More »
Yesterday Google announced a new script for PMax. With this script you can report on your conversions and other metrics. You can find the script at: https://lnkd.in/eqaz9EDf
New reporting script PMax Read More »
Thomas Eccel sent me an interesting article that Meta has been temporarily banned from running behavioral advertising on Facebook and Instagram in Norway unless users give consent. The EU’s Court of Justice (CJEU) told that Meta’s behavioral advertising practices are incompatible with the GDPR. Behavioral ads are targeted to individuals by observing their online behavior. The ban
Behavioral advertising ban Norway Read More »
Google announced again that the Display & Video 360 API v1 will sunset on September 14.
Display & Video 360 API v1 Read More »
Companies that don’t create value can start with Google Ads but normally won’t succeed. So here are a few things you can do to create value for a customer or stand out as an advertiser: – cheaper product price– faster shipping– free shipping– better customer experience– more social proof/more reviews– better product pictures/videos– best content/explanation
Stand out and add value Read More »
Conversion modeling is a tool that was made available in April 2021 for Google Ads. This tool is available for advertisers that meet the following requirements: – Have an advertising presence in the European Economic Area or the UK.– Correctly implemented consent mode or the IAB Transparency & Consent Framework– Daily ad click threshold of
Measure more conversions with conversion modeling Read More »
Personal data from the EU to the US Personal data can now flow safely from the EU to the US(source). Update Ads to circumventing systems policy From July 2023, Google Ads’ Circumventing Systems policy will be updated to explicitly prohibit repeated and simultaneous policy violations across multiple accounts. Violations of this policy will result in
Google Ads newsletter week 28 Read More »
It looks like Ben Kruger is not happy with the new Demand Gen Ads. Are there more people with bad experiences?
Demand Gen Ads experience Read More »
Google announced that it’s supporting new generic mutate functionality in Ads scripts. With these new functionalities, you can create full campaign hierarchies and new conversion actions. For more information read: https://lnkd.in/eCPxrXyb
Generic mutate support Read More »
From August 1, 2023, outcome-based buying will be deprecated in Display & Video 360!
Outcome-based buying Read More »
Dario Zannoni found out that Google already had uploaded the Page Feeds documentation. Page feeds are not live at this moment but Google announced them in February.For more information read: https://lnkd.in/emYgVM4m
Page feeds documentation Pmax Read More »
Thomas Eccel found out this new Google Ads enhanced conversion set up for offline conversion imports!
New enhanced conversion set-up OCI Read More »
Barry Schwartz found out that the Google Explore section now also shows Ads.
Ads in Google Explore section Read More »
Tiago Goncalves found that Google is now showing a progress bar in Ads!
Progress bar in Ads Read More »
Microsoft just released the Microsoft Advertising product roundup for July with these updates: – Introducing predictive targeting for audience ads– Integrating generative AI into responsive search ads– Auto-generated assets and IF functions for RSA’s– Multimedia ads in dynamic search ad (DSA) ad groups– Property promotion ads now include vacation rentals– Enhancements to Universal Event Tracking–
July updates Microsoft Read More »