SEA

Google Ads is rolling out recommendations to reapply ROAS targets based on historical campaign data. Advertisers may now see an “Apply target” button that makes it easy to restore suggested ROAS goals. The feature can save time, but advertisers should review the recommendation carefully before applying it, as historical performance may not reflect current business […]

Google is testing AI-generated review summaries in Search ads again. The feature adds a “What customers love” section to sponsored results, using AI to summarize positive feedback or testimonials from previous customers. A similar experiment appeared previously under the wording “What people are saying.” The goal appears to be making ads more informative and trustworthy

OpenAI is expanding ChatGPT Ads into select markets across Europe, India, the Middle East, and North Africa while strengthening the advertising infrastructure behind the product. The biggest changes are aimed at making ChatGPT more viable as a performance-advertising channel: advertisers get more flexible custom-audience management, support for larger audiences and GAID identifiers, improved conversion matching

Google Ads has expanded product-level reporting for App campaigns to include Cost and Conversions. Previously, advertisers could only see engagement metrics such as impressions and clicks. With this update, they can now identify which individual products are driving app installs and how much spend is associated with them. Google has also updated its help documentation

Google is now showing Shopping ads directly within AI Mode results, expanding how commercial content appears in AI-powered search experiences. Two formats have been spotted so far: multi-product shopping carousels and single-product sponsored units. These placements can surface product images, prices, ratings, and key product details inside the AI Mode experience. Thanks for sharing Brodie

Google Ads has added Klaviyo as a supported customer data source integration for both Offline Conversion Import and Customer Match. The integration lets advertisers move first-party customer data from Klaviyo into Google Ads more directly, helping reduce manual uploads and simplify audience and conversion-data workflows. Thanks for sharing Hana Kobzová.

Google has updated its Developer Policies for Google Ads integrations to strengthen security. The biggest change is a move away from programmatic proxies: integrations should connect directly to Google Ads through a dedicated Google Cloud project. Google says this should reduce risks such as unauthorized access, data-integrity issues, and performance bottlenecks. The Ads API Compliance

Credit to VIVEK GUPTA for spotting and sharing this update. Google Ads is rolling out a new AI-powered dashboard creation feature in beta. Users can describe the dashboard or analysis they need in plain language, and Google AI can help build it. Potential uses include: • Summarizing account performance• Analyzing conversion trends• Reviewing Search campaign

VIVEK GUPTA discovered that you can now chose between standard campaign group and video! Note that this is a beta!

OpenAI has started rolling out GPT-6 Astra and this launch feels different from a typical model upgrade. Astra is reportedly OpenAI’s first model to reach its internal “Critical” cybersecurity capability threshold, which means access to its most advanced capabilities is being introduced cautiously and in phases. At the same time, OpenAI says Astra represents a