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SEA

Google Ads Newsletter – Week 36 (sponsored by ProfitMetrics.io)

Google Ads API v22 sunset: https://lnkd.in/eSv-TqVc Meridian GeoX: https://lnkd.in/ebYjrAP8 Popular Products report: https://lnkd.in/ex8bK5Gw AI Max keyword prioritization: https://lnkd.in/eHpdw3FH Performance Max docs update: https://lnkd.in/edjs9ud9 What customers love: https://lnkd.in/e2j2RFKW Conversion measurement docs: https://lnkd.in/eF_-HFeu AI performance insights expand: https://lnkd.in/eit4-fU2 Dismissed recommendations return: https://lnkd.in/e96BZq6y Waze Ads expand: https://lnkd.in/eYqpNtky Personalized alcohol ads: https://lnkd.in/ePFnwuDy Reapply ROAS target: https://lnkd.in/eTBf3uBZ ChatGPT Ads expand:

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Google Clarifies AI Max Keyword Priority

Google has updated its AI Max documentation to clarify how keyword prioritization works when advertisers disable the broad match campaign setting or move to AI Max. Broad match keywords are not automatically treated like exact match keywords for prioritization. If advertisers want to preserve that priority, Google recommends adding exact match copies of those keywords

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Performance Max Guidance UpdateS

Google has substantially updated its Performance Max documentation, giving advertisers clearer guidance on how campaign controls, Search prioritization, budgets, assets, and landing-page expansion work. The revised documentation explains how Search and Performance Max interact, including the priority given to exact match keywords and the role of Search themes. Google also groups brand exclusions, negative keywords,

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AI Insights Expand

Google has expanded its AI performance insights in Merchant Center beyond the United States. The reports are now available for English-language queries in Australia, Canada, India, New Zealand, and the U.S. The feature helps merchants understand how their brands and products appear across Google’s generative AI experiences, including AI Mode and AI Overviews. It focuses

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Dismissed Recommendations Return

Google Ads appears to be getting more aggressive with recommendations that advertisers have previously dismissed. Advertisers are now seeing notifications such as, “You still have dismissed recommendations for this campaign,” bringing previously rejected suggestions back to their attention. This is not entirely new behavior. Google already states in its documentation that dismissed recommendations can reappear

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