Audience Retention from 180 to 730 days

to 730 days giving ecom brands up to 2 years of buyer data.

Big opportunity for:

✅ Retargeting
✅ Lookalike audiences
✅ Better segmentation
✅ Repeat-purchase campaigns

But bigger audiences don’t always mean better audiences.

Someone who bought 2 years ago may not still be interested.

The smart move is to match your audience windows to your buying cycle, customer behavior, and repeat purchase timing.

Great breakdown by Zaid Yusuf.