SEA

Google just announced a significant set of measurement updates aimed at helping advertisers get more value from their first-party data and better understand incrementality. A few updates that stood out: → Data Manager is coming to Google Analytics and DV360, making it easier to connect and activate first-party data across Google’s ecosystem.→ Enhanced Conversions are […]

Google Merchant Center is introducing product-level video support, allowing merchants to add videos directly to product listings instead of relying only on static images. Key requirements include: Aspect ratios: 9:16, 16:9, or 1:1Length: 6–240 secondsResolution: Minimum 720pFile size: Up to 500MB The main benefit is richer product presentations showing fit, texture, features, and functionality, with

𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐚𝐝𝐬 𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞 Spotted by Sachin Patel & Arpan Banerjee.

🚨 Google Ads Promotion Mode is starting to roll out credit to Arpan Banerjeefor sharing this update. Promotion Mode lets advertisers temporarily increase budget and adjust ROAS tolerance for a defined promotional period, with settings automatically reverting once the window ends.It currently supports Search and Performance Max campaigns in beta, but not Shopping or Display.

A useful update for teams working heavily with reporting and dashboards. Google’s Pro offering for Looker Studio brings more enterprise-focused capabilities on top of the standard version, including: ✅ Team workspaces for easier collaboration✅ Better content management and protection through Google Cloud✅ Data residency options✅ Customer-managed storage✅ Additional enterprise-level controls For agencies and larger organizations

Thomas Eccel discovered that the deal label is live!

Ahead of the holiday rush, Google is introducing two new features to help multi-location retailers, restaurants, and local services drive and measure in-store sales: Local Customer Optimization in PMax will prioritize budget toward nearby, in-market customers across Google Maps, Waze, and local Search. Store Sales in Data Manager will make it easier to connect CRM

Arpan Banerjee discovered that Google Ads just added a “Loyalty program members” segment!

The smartest model ever built. And we immediately gave it access to the entire ad stack. Google Ads. Meta. TikTok. LinkedIn. Microsoft. Amazon. Reddit. Pinterest. X. Here is what GPT-6 Astra can do with your ad accounts: 1/ Create cross-channel campaigns Give it the brief once. It can build campaigns across multiple ad platforms from

Vipul Kumar reports that Google Merchant Center briefly appeared to expose the internal instructions behind one of its AI-generated performance insights. The visible workflow seemed to include analyzing product click changes, applying rules to determine the most significant product, selecting a response template, generating the insight, and validating it against constraints before displaying it. His