You can now explore and manage consent settings through a centralized hub in Google Analytics Admin. This hub allows you to understand how Analytics handles consent signals, view the collection status of consent signals across your property’s streams, and review and address consent-related diagnostics. To access it, go to Admin, then under Data Collection and […]
First GA4 update 2025 Read More »
Michele Pisani discovered that the “Consent Settings” section is starting to appear in the GA4 Admin panel for some properties: Pros: It provides a quick overview of consent signal reception across different data streams. Caution: A green light only indicates that consent signals are being received. It does not confirm that the configuration is correct
New Section in GA4: Consent Settings Read More »
Google now allows you to use Customer Match to enhance Analytics audiences exported to linked advertising products like Google Ads, Display & Video 360, and Search Ads 360. By matching hashed, consented first-party data with Google data, this feature: – Expands your addressable audience when other identifiers are unavailable. – Maximizes remarketing efforts by reaching
New Customer Match for Google Analytics Read More »
New GA4 feature spotted by Kyle Rushton McGregor the ability to copy exploration reports across properties.
Brais Calvo Vázquez discovered that the option to view data access history and API quota usage, both at the account and property level, begins to appear in the interface. Note that: – Data access history available only for 360 accounts – Administrator role required
GA4 – Data Access History and API Quota Usage Read More »
You can view a quota log report in the Google Analytics interface. The quota log report shows who has been consuming API quota on a given property. This allows you to audit problematic users and potentially shut them off.
Julius Fedorovicius discovered that you are now able to filter standard GA4 reports based on the Event Name, without workarounds. Note this was spotted in a demo account so should go live soon:)
Starting November 11, 2024, Google will implement a new Sexual Health & Wellness policy, allowing the promotion of personal lubricants and prescription drugs for erectile dysfunction (ED) and hypoactive sexual desire disorder (HSDD) on the Google Display Network and YouTube, under certain conditions: – Ads must not focus on sexual pleasure, enhancement, or use sexually
Sexual Health & Wellness Policy (October 2024) Read More »
Arpan Banerjee just sent me that Google Analytics now officialy offers Benchmarks, which are reference metrics that let businesses compare their performance against similar companies within their industry. These benchmarks, available in percentiles (median, 25th, and 75th), are based on a wide range of industry categories, providing insights into strengths and weaknesses. Peer groups for
