1. Google Still Dominates, But Its Share Is Shrinking Google remains the clear leader in traditional search (over 90% user share), but AI tools are slowly gaining traction. DuckDuckGo users perform more searches per user than Bing, especially in Europe. Organic clicks remain dominant, though zero-click results are inching upward. 2. AI Search Is Growing, […]
Search Trends (Q1 2025 – US & Europe) Read More »
The GA4 Measurement Protocol now supports device and user_agent fields! This means better tracking accuracy for server-side and offline events, like CRM syncs, kiosks, or IoT, with full device/browser context.
New Google Analytics Update Read More »
New video live: How to See AI Traffic in GA4! Link: https://lnkd.in/efJncR5W
How to See AI traffic in GA4 Read More »
GA4 update: the ‘Key events’ report is being removed. Himanshu Sharma discovered that key events are now managed directly in the ‘Events’ report. The updated report also includes DebugView, Attribution settings, and a new ‘Custom Configurations’ menu for event management. A new ‘Network settings’ report is rolling out to help track event sources and set
Key events report is being removed Read More »
Brais Calvo Vázquez discovered that GA4 is rolling out customizable report snapshots with three pre-designed templates: User behaviorSales and revenueMarketing performance These templates introduce two new components: Top metrics, allowing selection of up to four key metricsA complementary info card for added context All elements can be customized, edited, and used in GA4 library summary
Customizable report snapshots Read More »
Dario Zannoni discovered that google increases the GA4 account amount from 100 to 300!
GA4 Account limit change Read More »
Thomas Eccel discovered that the new GA4 consent report is live Insights: 1. EEA Traffic Split: Percentage of traffic and conversions from the EEA. .2. Behavioural Impact: Inactive cookie consent affects user reporting and modelling. 3. Advertising Signals: Inactive ads consent impacts measurement, remarketing, and demographics. Note that having consent mode these days is crucial
GA4 Update: New Consent Mode live Read More »
Google Analytics 4 ( 360 accounts) has started to show alerts about incorrectly sent events as well as clarifications with the (not set). Found by Jose Angel P.
