New GA4 announcements

Yesterday Google announced that:

– starting this month Google is introducing the ability to build Google Analytics 4 audiences (including predictive ones) in Google Ads
– In the next few months Google will introduce support for Privacy Sandbox APIs for the web while exploring similar integrations on Android
– For the web Google will support display remarketing and custom audiences use cases with the Protected Audience API and integrate with the Attribution Reporting API for measurement
– in the coming weeks Google is releasing new tools to configure your SKAdNetwork conversion value schema in Google Analytics 4.

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