https://adriaan-dekker.nl/

Basic Starting E-com Google Ads strategy

Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign.

20-30 conversions in a NB campaign? Test with ROAS or POAS and broad.

20-30 conversions in shopping? Try Pmax.

To boost your campaign from the beginning, use negative keywords.

Also, make sure to measure ProductId for dynamic remarketing

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