If you’re running Google Ads and want more accurate conversion tracking, Enhanced Conversions can help. But there are two types, and each serves a different purpose.
Enhanced Conversions for Web
Use this when the conversion happens directly on your website.
A user submits their info (like email or phone number), it’s hashed and sent to Google, and matched to the user who clicked your ad.
This improves tracking accuracy, especially when cookies are limited.
Enhanced Conversions for Leads
Use this when someone fills out a form on your site, but the sale or conversion happens later, for example, in your CRM or offline.
You collect the same hashed data, then import offline conversion data later. Google uses the match to attribute the lead back to the original ad click.
Both options help you measure results more accurately while staying privacy-compliant.
The key difference: Web is for online conversions, Leads is for offline follow-up.
