Google has deprecated the account-level control for non-personalized ads in the Privacy & messaging settings.
The “Ad choice” control (for selecting ad types) has been removed from European settings.
Publishers in the EEA, UK, and Switzerland are now encouraged to use the IAB TCF framework to manage user consent.
If you want to show personalized ads to some users and non-personalized ads to others, use AdSense asynchronous ad tags to manage this on a per-page basis.
