Google Ads’ Inventory Type rebrand is now appearing in accounts. Expanded is now Maximum Inventory, Standard is now Moderate Inventory, while Limited remains unchanged. The screening parameters are unchanged. Spotted by Aleksejus Podpruginas.
Google Ads Inventory rebrand Read More »
Google Ads is rolling out a redesigned All Campaigns selector with expandable campaign hierarchies and built-in search. The update should make navigation easier for advertisers managing large or complex accounts. Rollout is ongoing. Discovered by VIVEK GUPTA.
Campaign Navigation Update Read More »
Most apps never leave localhost. They get a screenshot, a few likes, and disappear. Building is cheap now. The moat is still distribution, trust, and solving something people will pay for twice. Graphic: Jason Saltzman
Vibe coding has a 99% death rate Read More »
Google Ads has introduced a useful diagnostics feature within Channel Performance, found under Insights & Reports. Advertisers can now review diagnostics across all channels or examine a specific channel to identify: ✅ Missing assets✅ Assets that were not accepted✅ Opportunities to improve campaign performance directly from the report This should make troubleshooting Performance Max campaigns
New Performance Max Channel Diagnostics Read More »
Most people think Google Ads is about writing a clever headline. It’s not. It’s about building a system that makes your ad feel like the exact answer to a search. Here’s the anatomy of a high-performing Google Search Ad: → Structure (campaigns & ad groups) determines relevance→ Keywords determine when you show up→ Headlines stop
The Anatomy of Google Search Ads Read More »
I turned everything I know about Google Ads into one checklist. Not theory. Not “best practices”. What actually works in 2026. 👉 Smart bidding👉 PMax across the full funnel (not just TOFU)👉 Demand Gen for new demand👉 Data > everything
Ultimate Google Ads Checklist Read More »
Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products➡️ Get clicks➡️ Make sales But the reality? It’s a full-stack performance system. Scaling Shopping today means mastering: ✅ Product Feed Optimisation — clean titles, attribute enrichment, keyword harvesting & diagnostics✅ Campaign Structure — full-funnel PMax + Standard setups, asset testing &
Shopping Ads in 2026 Read More »
Most Google Ads accounts don’t fail because of one big mistake. They fail because of dozens of small ones that compound over time. Things like: weak conversion trackingbroad targetingignoring search termspoor landing pagesstale ad copyoptimizing for clicks instead of revenuemaking decisions without enough data At the same time, the accounts that consistently outperform usually do
The DOs and Dont’s of Google Ads Read More »
SEO vs SEA: What’s the Difference and Which One Should You Invest In? If you’re looking to grow through Google, you’ve got two main strategies: SEO and SEA. SEO (Search Engine Optimization) helps you rank organically in search results. It takes time, but it builds long-term visibility, trust, and sustainable traffic. SEA (Search Engine Advertising)
New columns: https://lnkd.in/eGz3YGaXGmail Ads: https://lnkd.in/eaNC6_YKEnhanced conversions: https://lnkd.in/ebqaZYTRNew Ads homepage: https://lnkd.in/ewYa5prCNew Ad Label: https://lnkd.in/e6ANuvPZGames & Gambling policy: https://lnkd.in/eEaQa7_STag Manager: https://lnkd.in/eF5YF6M4Pinned Assets: https://lnkd.in/eNMPRA6sAPI Smart campaigns: https://lnkd.in/e-5pmCrASkills: https://lnkd.in/eqvTXQWxDestination policy: https://lnkd.in/eN-cPPGjAI Search Terms: https://lnkd.in/eeVw6qexNew Bidding strategy: https://lnkd.in/eBWCH5VkChange to bid strategies: https://lnkd.in/e5-KxiBFFinancial service: https://lnkd.in/eSV5kBsXYouTube update: https://lnkd.in/e-XxkAGJLSA Update: https://lnkd.in/epYMgZ7ZGMC For agencies: https://lnkd.in/esQVFTGXURL Expansion: https://lnkd.in/ewib_dPJExpansions AI Max: https://lnkd.in/enePdFiTSpike product disapprovals: https://lnkd.in/e3XgETKsNew metrics?:
Google Ads news week 26 sponsored by ProfitMetrics.io Read More »