Announced at I/O 2025: You can now virtually try on clothes in Google Search.
Upload a full-body photo, and Google’s AI models generate realistic images of how clothes would look on your body. It accounts for fabric behavior and your proportions.
It’s live in the US via Search Labs, and it’s not the only update.
Gemini now powers a new “Shopping Mode” in Search that responds to intent.
Looking for a waterproof travel backpack? Google filters results accordingly, factoring in context and needs, not just keywords.
They’re also testing agentic checkout features.
You can set price alerts, and let Google handle the actual purchase through Google Pay when the time is right.
This isn’t just a shopping update.
It’s a glimpse into how Google is integrating AI into every layer of the user journey, from discovery to conversion.
Try-on tech now. Automated buying next.
