Author name: Adriaan

Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios Many advertisers still manage campaigns individually… But smart growth comes from using Portfolio Bid Strategies. When campaigns share data, automation becomes stronger, learning becomes faster, and performance becomes more stable. Here’s why portfolio bidding matters: ✅ Combines data across campaigns → Stronger signals & faster optimization✅ […]

Most advertisers focus on getting more conversions. Few focus on making sure those conversions are counted correctly. If you track purchases in Google Ads without using a transaction ID, your data may be wrong. Here’s why. When a customer completes a purchase, they land on the confirmation page where the conversion tag fires. But users

Most advertisers try to scale Google Ads by increasing budget. That’s usually where ROAS drops. Here’s what actually worked instead. A client wanted to scale spend without sacrificing performance. Inside their Performance Max campaign, the problem was clear: A few products generated most of the revenue. Most products barely received impressions or clicks. Budget was

After 10+ years managing campaigns, one thing is clear: Most accounts don’t fail because of budget. They fail because of bad tracking, mixed signals, and weak structure. Fix these 9 things, and performance changes fast: 0. Fix your conversion tracking (non-negotiable) If your tracking is wrong, everything else breaks. → 1 primary conversion per campaign→

Most Google Ads advice is already outdated. The role is shifting from:“campaign manager” to: AI-enhanced growth operator. In 2026, the advantage probably won’t come from: • manual bid tweaks• endless keyword sculpting• micromanaging campaigns Google’s AI increasingly handles that. The real edge is moving toward: → signal quality→ creative systems→ AI-assisted workflows→ automation→ strategic thinking→

Here’s the real difference in campaign type’s 👇 Search = Capture demand People are already looking.Keyword-based targetingHigh intent trafficBest for immediate leads/sales Bottom of funnel Performance Max = Scale demand Google finds more conversions for you.Uses all Google channelsAI-driven targetingExpands beyond search Full funnel (if you have data) Demand Gen = Create demandPeople aren’t searching

Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles. However, unlike many traditional companies, Alphabet constantly launches, restructures, and shuts down projects. Understanding what is still active versus what has changed is key to

Most people don’t fail at Google Ads because it’s “too hard.” They fail because they skip the fundamentals. They chase clicks instead of customers. They run ads without a real offer. They tweak campaigns daily… and kill them too early. The result? Burned budget. No results. Here’s what actually works 👇 If you want to

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less

Keywords determine when your ads can appear based on what people search for. Match types control how closely a search must match your keyword. Broad Match Keyword: low carb diet plan Shows ads for related searches like: carb free foodslow carb dietshow to cut carbs Best for: Maximum reach and discovering new search terms. Phrase