File uploader
Hana Kobzová discovered that Google made an update to the file uploader window in Merchant Center!
Meridian general available
As of January 29, Google has made Meridian, its open-source Marketing Mix Modeling (MMM) tool, generally available to all marketers and data scientists. Initially launched in March 2024, Meridian was first offered in limited availability but has since been fully released to the public. Meridian is designed to help businesses measure the impact of their
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Google Ads API & Scripts Update:
Search Term Insight Report Changes (March 3, 2025)Starting March 3, 2025, Google Ads API and Google Ads scripts will no longer return search subcategory data in search term insight reports, aligning with the Google Ads UI. What to Do: Ensure your code can handle empty values for segments.search_subcategory. Remove segments.search_subcategory from queries to avoid issues.This
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Google Updates Performance Max Campaign Controls
Google Updates Performance Max Campaign ControlsGoogle has now clearly communicated that API-based placement exclusions are effective. This contradicts months of official documentation and support guidance claiming such controls only worked through the user interface! Credit to Navah Hopkins for diving deeper into this topic and sharing with Search Engine Land.
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Vehicle ads live
Nice. Seeing vehicle ads for the first time live in The Netherlands! Interesting to see that AutoScout is advertising because that is a big platform. For all the smaller car resellers make sure to test and try!
YouTube Tests Cost-Per-Hour Masthead Ads
YouTube is introducing a Cost-Per-Hour (CPH) Masthead, allowing brands to own its top ad space by the hour. This new model offers 100% share of voice across all devices during specific timeframes, ideal for major launches and cultural moments. Key Details: How It Works: Brands purchase specific hours for guaranteed Masthead impressions on desktop, mobile,
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GA4 Update: New Consent Mode live
Thomas Eccel discovered that the new GA4 consent report is live Insights: 1. EEA Traffic Split: Percentage of traffic and conversions from the EEA. .2. Behavioural Impact: Inactive cookie consent affects user reporting and modelling. 3. Advertising Signals: Inactive ads consent impacts measurement, remarketing, and demographics. Note that having consent mode these days is crucial
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Google Update: Control Ads Identifier Usage with IMA DAI SDK
Google’s IMA DAI SDK now supports adding a network code when creating full-service stream requests using LiveStreamRequest and VODStreamRequest classes. This ensures Ad Manager settings, such as disabling local storage for limited ads, are applied when programmatic limited ads are turned off. This feature is supported on HTML5, Android, iOS, tvOS, Chromecast, and Roku. For
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New advertiser page
Thomas Eccel discovered that Google has launched a new look for the Advertiser Identity page!
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Google Ads news – January Recap
Google Ads update New look App Ads Arpan Banerjee discovered this new look of App Ads! Leads from message conversion Arpan Banerjee discovered that Google Ads now recommends using the leads from message conversion! Three days ago Google launched more information about the Automated Discounts This tool uses Google AI to optimize product sale prices
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