Author name: Adriaan

Google Ads News Google Ads Event Google is holding a new enhanced conversion event on 13 February. You can register here. Used since Petra Koucka & Hana Kobzová discovered the used since column! Looks new to me. New Interface offers Zeeshan Ali discovered this new interface to select a promotion offers! New GA4 alert Google […]

Thomas Eccel discovered a positive recommendation:)

The fuel consumption attribute specifies the amount of fuel (in liters) consumed to travel 100 kilometers using a specific vehicle. This value must be measured under the combined test cycle. Usage: Required: For vehicle ads in Germany, Italy, Spain, and the Netherlands when:The engine type is gasoline, diesel, hybrid, or plug-in hybrid.The vehicle condition is

Cryptocurrency Exchanges & Software Wallets: Ads allowed if: – Advertiser is registered with the FSCA. – Local legal requirements are met. – Advertiser is certified by Google. Hardware Wallets: Ads allowed if: – Only offer storage for crypto/NFT private keys (no buying/selling/trading). – Local legal requirements are met. – Advertiser is certified by Google. Global

Meta is rolling out ads on its Threads app, targeting a rapidly expanding social media platform with over 300 million monthly active users!

On February 5, 2025, the Google Ads policy for “Other Restricted Businesses: Government Documents and Services” will be updated as follows: Advertisers will no longer need to apply for certification to run ads for vignettes/e-vignettes across Europe. Advertisers promoting “Business identifiers” and exclusively targeting France will not need to qualify as a government or authorized

Google has updated and reorganized the help center articles related to Google Ads Advertiser Verification for improved clarity and readability. This update, effective November 2024, aims to provide clearer information to advertisers and does not change enforcement of the Advertiser Verification policy.

Here’s a snapshot of the key insights: Steady Growth:Google search ad spending increased by 10% YoY, driven by a 7% rise in CPC. Performance Max (PMax) campaigns now dominate, accounting for 67% of shopping ad sales. Performance Max Adoption:Over 95% of Google Shopping advertisers use PMax campaigns, with nearly 30% of spending going to non-shopping

You can now copy the configuration of a custom detail report or exploration from one property to your other properties, so you can avoid configuration differences across properties, save time creating the reports and explorations, and spend more time analyzing and getting insights from their data.