Author name: Adriaan

Google appears to be presenting Target CPA and Target ROAS as standalone bidding strategies in campaign setup. The functionality remains unchanged, but the new layout makes Smart Bidding options clearer and easier to select. Found by Natasha Kaurra.

Google Ads will soon require Passkeys for sensitive actions, such as adding users or linking accounts. Users who already have a Passkey do not need to take further action. Thanks for sharing VIVEK GUPTA & Arpan Banerjee.

Google has launched Hostname filters where you can now exclude events based on specific hostnames, ensuring that spam or unauthorized domains don’t distract from your analysis.

Most people think landing pages are simple. Make a page → send traffic → get conversions. Reality in 2026? Landing pages are a system. High-converting pages require: • A clear value proposition in seconds• Messaging that matches the ad• One focused goal (not 10 distractions)• Clean, mobile-first design• Strong trust signals (reviews, proof)• Fast load

After 7+ years managing Google Ads accounts, here’s the simplest truth about Quality Score: It’s a feedback signal. Quality Score shows how Google estimates the relevance and usefulness of your ad and landing page for a specific keyword based on historical performance. It mainly comes down to three things: • Expected click-through rate• Ad relevance

12 Free Marketing Certifications to Future-Proof Your Skills in 2026 Want to sharpen your marketing skills without spending a cent? These free certifications cover Google Ads, SEO, content marketing, email marketing, LinkedIn Ads, and AI for marketers. Top recommendations: Google SkillshopHubSpot AcademySemrush AcademyAhrefs AcademyMeta Blueprint Save this post and start with one course this week.

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incompleteLeads aren’t qualifiedSales team not alignedFollow-up too slow So I created a Google Ads Lead Gen Audit Sheet (2026) focused on what actually matters: ✔ Tracking + offline conversions✔ Funnel structure (Search + PMax + Demand Gen)✔ Landing pages &

Keywords determine when your ads can appear based on what people search for. Match types control how closely a search must match your keyword. Broad Match Keyword: low carb diet plan Shows ads for related searches like: carb free foodslow carb dietshow to cut carbs Best for: Maximum reach and discovering new search terms. Phrase

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less

Arpan Banerjee received this new task, here you need to submit an application to use copyrighted content in your ads.