August 2025 update
In August 2025, Google will update internal enforcement of its Healthcare and Medicines policy:
– The Restricted Medical Content label will be deprecated.
– This does not change the rules around targeting prescription drug keywords.
– Certified advertisers will still be able to target these keywords as before.
– The Restricted Drug Terms policy remains in effect for ads, landing pages, and keywords.
– Policy violations will result in a warning at least 7 days before any potential account suspension.
Demand Gen experiment
Thomas Eccel discovered that you can now a/b test demand gen images and videos!
🚨 BREAKING: Google Ads are coming to AI Mode 🚨
A leaked internal doc shows Google is preparing to roll out ads directly inside its AI-powered search experience with a major push ahead of Q4.This is not just a new placement.
It’s a full shift in how paid visibility works.Unlike classic keyword search, AI Mode ads will be selected based on full conversation context not just the user’s initial query.
If your brand is running Performance Max or AI Max for Search, you’re eligible to appear in these new placements.
Found by: Glenn Gabe, Ad Age & Barry Schwartz
Update Pmax
Hana Kobzová discovered that Google is asking advertisers to update brand guidelines in Pmax!
New optimisation Demand Gen
Starting September 4, 2025, Google Ads will automatically apply a new asset optimization to all Demand Gen single-image ads.
This feature generates adaptive layouts using your existing images and headlines to fit more formats and aspect ratios.
The update applies to both new and existing image ads by default.
You can opt out of individual ads before the deadline. After 4 September, optimised image ads will begin serving enhanced visuals automatically.
New GMC option
Since when can you show Google Merchant Center promotions to specific audiences only?You can now.GMC promotions those special offer banners like “10% off” or “Free shipping” have traditionally been shown broadly to all users.
But now, Google has quietly introduced the ability to limit promotions to specific audience segments. Found by Felix Mayo.
Sitelinks now influence Ad Strength in Performance Max campaigns
Google has started factoring sitelinks into its evaluation of asset group diversity, alongside headlines, descriptions, and creatives.
This means asset groups without sitelinks may be rated lower (e.g. “Good” instead of “Excellent”). While Ad Strength isn’t a direct performance factor, it’s a key diagnostic signal. Found by Hana Kobzová & Vojtěch Audy.
Update Content Google
In September 2025, Google will update the Political content policy to include the following regional restriction for the European Union (EU).
Enhanced conversion update
Thomas Eccel discovered that Google Ads has expanded the Enhanced Conversion Impact Report with new columns, including Match Rate, giving advertisers deeper visibility into how enhanced conversions drive performance.
The report now segments uplift by campaign type (currently Search and YouTube) and conversion action, making it easier to see where improvements come from.
0.01 gone…
Adding a 0.01 suggested value to new customers is not available anymore 🥲 found by Nikki Kuhlman
Performance Max targeting just got an upgrade in the Google Ads API (August 4, 2025)
Three long-awaited features are now live for Performance Max in the Google Ads API:
– Device targeting at campaign level,
– Negative keyword lists,
– Age range exclusions.
These give you more control over reach, relevance, and audience filtering. Available now in all supported API versions.
Google has introduced a new “Adaptive Layouts” feature for Demand Gen Image Ads.
This opt-in asset optimization automatically adjusts your image creatives to fit different ad placements, styles, and aspect ratios.
What it does:
– Automatically adapts layouts, text placement, and aspect ratios
– Crops or expands images to improve fit and engagement
– Adds text overlays to image creatives- Optimizes creatives per ad channel
Source: Thomas Eccel
GMC Change
Arpan Banerjee discovered that Google merchant support now gives option to select the specific Merchant account, seems the layout & form got a slight update.
Release API V21
Google has released the API v21! The list with features is pretty long and can be found here.
New Beta: Run Demand Gen Ads on Google Maps (Maps-Only Mode)
Google Ads is testing a new Demand Gen beta that allows advertisers to target Google Maps exclusively a big change from Performance Max, which doesn’t let you control Maps spend directly.
Key details:
– You can now set Demand Gen channel targeting to Maps only
– Currently limited to promoted pins (not the full Map Pack… yet)
– Gives local advertisers more control over visibility on Maps
This update was found by Lexi Hobbs.
Looker Studio Updates – August 7, 2025
Looker Connector Enhancements
– Calculated field functions are now fully supported in the Looker connector.
– Conditional Formatting in Query Result Chips
– You can now apply background and text color formatting based on conditions in query result chips.
Waterfall Chart Data Label Improvements
– Customize label positioning and contrast levels for clearer waterfall chart data display. New Search Ads 360 Connector Enhancements
– Now supports custom columns and custom dimensions
– You can include saved SA360 custom fields in reports and join them with other data in tables and charts.
Vehicle Ads
Vehicle ads are now available to advertisers in France and the Netherlands!
Brand Guidelines
Google has expanded its Brand Guidelines and Asset Optimisation tools to include text guidelines, giving advertisers more control over automatically generated ad copy.
Previously limited to visual elements like logos and imagery, these sections now allow restrictions on certain words, phrases, or sentence starters (e.g., excluding “cheap” for premium brands, or banning openers like “and” or “with”).
When using Final URL expansion, opting into text customisation is required, making the feature more appealing as advertisers can now better control the messaging.
Up to 40 text restrictions can be set, available in both Brand Guidelines and Asset Optimisation sections.
Found by Birgul Woodford.
New the Conversions with Cart Data Diagnostics Tool in Google Ads!
This tool allows you to track detailed product data for each purchase conversion, providing insights that drive sales reporting and features like automated discounts.
Key Benefits:
Identify and fix issues in your cart data setup for accurate conversion tracking.Optimize campaigns with complete and correct cart data, leading to better performance.
Ensure data quality for improved decision-making and deeper insights.
How it works:
Continuous data sending: Ensure cart data is being sent with every purchase conversion.
Complete data: Verifies that product item ID, price, and quantity are included. Data matching: Confirms the data matches what’s in your Merchant Center.
To access the tool, go to your Google Ads account, click the Goals icon, and then Diagnostics.
The tool will help you monitor your cart data setup status, with levels ranging from Excellent to Urgent.
By using this tool, you can fix errors and optimize your campaigns to maximize performance.Found by Hana Kobzová
Horizontal line
Barry Schwartz & SERP Alert ⚡ & Sachin Patel discovered that Google is testing again with the horizontal line in Ads!
The automatic improvements page has received an update
Igor Pecherskih & Hana Kobzová discovered that the automatic improvements page has received an update.
Now it is called “Automation”. The interface has been changed and now the number of items that have been updated is displayed.
For those who don’t know, this page can be set up to automatically update product data, such as image improvements, pricing, availability, and status updates.
Google has quietly changed how server-side Google Tag Manager (SGTM) loads Google JavaScript libraries like gtag.js
Previously, the GA4 Client in SGTM could directly load gtag.js. That’s no longer possible. Now, all Google JavaScript libraries are loaded via the Web Container Client.
If you want to load gtag.js via SGTM, you must now use a Web Container Client and allowlist the Google Tag Measurement IDs you want to serve.If you load GTM through SGTM using the Web Container Client, you can enable “Automatically serve all dependent Google scripts”, so any Google Tags in that GTM web container will be served automatically—no manual Measurement ID list needed.
You don’t have to serve a full GTM container through SGTM you can still use the Web Container Client solely to load gtag.js by specifying allowed Measurement IDs.
For more information check Simo Ahava his post.
Perplexity Launches $34.5 Billion Bid to Take Chrome from GoogleIn a move that has stunned Silicon Valley
3-year-old AI startup Perplexity has made an unsolicited $34.5 billion all-cash offer to buy Google’s Chrome browser.
Chrome isn’t just a browser, it’s the gateway to billions of users and a massive data engine for Google’s ad business.
The bid comes as regulators push to break up Google after a U.S. court ruled it holds an unlawful monopoly in search.
Perplexity says it would keep Chrome open-source, invest $3 billion in development, and preserve the default search engine.The twist? Analysts value Chrome at $50 billion+, and few believe Google will sell without a long legal fight.
Pmax update
Thomas Eccel discovered that Google Ads has improved the Performance Max Channel Reporting beta by adding a cost slider that reveals each channel’s share of total campaign spend.
When you activate the slider, Google calculates and displays the percentage of cost attributed to each channel, making it easier to see where your PMax budget is going.
Pmax update
Aleksejus Podpruginas discovered that the demographic exclusion is live!
40% is gone
Google’s AI Just Killed 40% more Fake Clicks How Much of Your Ad Spend Was wasted?
Google’s latest AI-powered protections have quietly revealed the uncomfortable truth about online advertising: fake clicks and bogus impressions have likely been draining budgets on a massive scale for years.Using large language models from its Ad Traffic Quality team, Google Research, and DeepMind, Google is now blocking bots, click farms, and non-human activity in real time.
The results? A staggering 40% drop in deceptive or disruptive ad traffic, suggesting billions may have been lost before these tools existed.For advertisers, it means cleaner data, sharper targeting, and budgets spent on real users.
But it also raises a tough question: if nearly half of that “traffic” was fake, how much of your past ad performance was nothing more than smoke and mirrors?
Google Refreshes 14 Google Ads Policy Guides
Google has updated 14 Google Ads Help Center policy articles, covering topics like:
– Abusing the ad network
– Alcohol
– Ad protections for children and teens
– Counterfeit goods
– Dangerous products or services
– Destination requirements-
Healthcare and medicines
– Inappropriate content
– Legal requirements
– Misrepresentation
– Other restricted businesses
– Trademarks
– Technical requirements
– Third-party policy
YouTube update
YouTube just rolled out new tools to help creators drive engagement, conversions, and global reach.
– Community Posts can now include up to 10 images, doubling the previous limit.
– New call-to-action buttons in the “Promote” feature let you drive actions like: Book Now, Get Quote, or Contact Us directly from videos and Shorts.
– Auto-dubbing is now available to all verified creators, with improved workflows to keep dubbed audio in sync after edits.
Later this year, creators will also be able to edit uploaded multilingual captions. These updates mean richer storytelling, better audience targeting, and more accessible content for global viewers.
Policy update
Starting August 2025, Google Ads will limit its Dating and Companionship ad restrictions to a shorter list of countries: Algeria, Bahrain, Sri Lanka, Palestine, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Nepal, Pakistan, Qatar, Saudi Arabia, Tunisia, Egypt, and Yemen. Ads can run in all other countries outside this list.
New pop-up enhanced conversion
Arpan Banerjee discovered this new pop-up for enhanced conversions in his account!
Policy update
In August 2025, the Google Ads Legal Requirements policy and the Understanding Country Restrictions help center page will both be updated to reflect the removal of Syria from the US Office of Foreign Asset Control sanctions list.
Running Google App campaigns on iOS?
Here’s what’s new to help you engage users and boost measurable results:
Optimize for performance
Target ROAS bidding now on iOS.
Also available: Max conversions (in-app actions) and Max conversion value (ROAS without a set target).
Leverage YouTube creators
New co-branded ad format for YouTube in-feed and Shorts—promote creator videos directly in App campaigns.
Boost video impact
Automatic video resizing and flipping for different YouTube placements and screen sizes.
Measure smarterExpanded on-device conversion measurement using de-identified app event data better optimization, privacy-safe, and now enabling ICM for more accurate iOS attribution.
Age
Google has begun rolling out age verification in Google Search, extending beyond just YouTube. Users are occasionally prompted with a notice informing them that Google was unable to confirm they’re an adult and advising them to review their account settings.
This change reflects Google’s broader push to enforce age checks across search ads and content.
The feature was first spotted by Reddit users and noted by tech observers.
New offer
Anthony Higman got this new offer for Ads, I have never seen an offer with 6K!
Goodbye Language Targeting?
Ezra Sackett discovered this note that by the end of 2025 language targeting settings will be removed😅. The language will be automatically detected with the help of Google AI!
Looker Studio
You can now set a data-label background color for any bar-label-position option for column and bar charts + Looker Studio has added a lot of new connectors.
New Preview Ad
Google Ads appears to be testing a small but useful improvement in the console.
A new “Preview Ad” button has been added directly within the View asset details screen. When clicked, the preview opens immediately in the same window, instead of requiring users to navigate away.
The change was first noticed by Govind Singh Panwar & Barry Schwartz.
This update streamlines the workflow for advertisers by making ad previews quicker and more accessible right where assets are managed.
MCP live
Big news for data enthusiasts: an open-source MCP server is now live, letting Large Language Models (like Gemini) connect directly to your Google Analytics data. With this, you can:
– Run advanced e-commerce reports instantly
– Refine results through conversational follow-ups
– Build complete, data-driven marketing strategies in seconds
SCAM ALERT
Hana Kobzová posted that Daniel Fägersten received what looked like an exclusive job offer from Google for a Digital Marketing Specialist position.
The email praised their background, despite never having spoken, and urged them to click a large blue button to book an appointment.
On closer inspection, it was a recruitment phishing attempt. Warning signs included:
– Sender’s email not from @google.com
– Generic wording that could apply to anyone
– Urgent call-to-click on a link
– Use of Google’s logo and title to create trust
Note that besides Google Careers, we have also seen a lot of fake clients asking to download a zip file for Google Ads Management or to log in to a fake Google environment.
Merchant API
Google has rolled out the Merchant API, now the primary way to manage Merchant Center accounts and product data at scale.
This new API replaces the Content API for Shopping and brings a simplified, future-proof interface to help retailers and advertisers showcase products across both organic and paid placements.
Key benefits:
– Faster product rollouts and easier updates
– One place to manage data for Shopping ads and free listings
– Programmatic access to insights and new features- Integration with tools like Google Product Studio
For businesses, this means streamlined product management and stronger control over how your brand appears on Google.
New Search Partner Network Report
Anthony Higman discovered that Google is going to show the full placement report for the Search Partner Network!
New diagnostic tool in Ads
Zobaer Morshed & Sarah Hannah Koehler discovered that the new shopping cart data tool is live in some accounts!
This new tool monitors whether cart data is consistently sent with each purchase!
Policy update
Google Ads will update the Child Sexual Abuse Imagery policy on October 22, 2025.
LSA Update
Google is making a big change to Local Services Ads starting this October:
All existing trust signals including Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee will be unified under one badge: the Google Verified badge.
What this means:
– Customers will see a single, clear trust mark across Local Services Ads.
– Advertisers who have already completed Google’s screening and verification process will automatically receive the new badge
— no extra steps required.
– Profiles will still show which specific checks (like background or license verification) were completed.
– Rankings and ad relevance remain unchanged, but visibility and trust may improve thanks to the streamlined badge.
For businesses, this simplifies credibility under one consistent symbol of trust.
For consumers, it reduces confusion and builds confidence when choosing local providers.
Google has just published new guidance on how to maximize the performance of your Google Ads conversion data.
The message is clear: richer conversion data leads to better attribution, stronger AI modeling, and ultimately, more effective campaigns.
Key takeaways from Google’s update:
– Upgrade to Google Ads API v20+.
– Import hashed user-provided data (emails, phone numbers) to capture cross-device and engaged-view conversions.
– Send session attributes and additional signals for more context.
– Adopt Braid parameters (gbraid & wbraid) for privacy-safe reporting when GCLIDs aren’t available.
– Use order IDs for easier conversion adjustments.
– Set the conversion environment (APP vs WEB), which will soon inform bidding models.- Ensure consent and compliance for all imported data.
For advertisers, this is a clear push from Google: move beyond just GCLIDs and start feeding the system with richer, privacy-safe signals.
The more data you provide, the more effective Google’s AI can become at optimizing your campaigns.
Language targeting gone❌
You know the language targeting that is going away? Looks like Google removed this part! Thanks for spotting this Georgi Zayakov.
What does this mean?
Right now, they pulled it back; this could be because they are not going to do it, or they will announce it later officially.
Bringing news is tricky, especially with support articles, Google tests things, and sometimes even updates support articles before announcing. Like and tag this post to make more PPC specialists aware of this.
Asset Studio
Asset Studio (Beta) spotted in Google Ads by Thomas Eccel
What it offers:
• Generate images from text prompts
• Place products in lifestyle scenes
• Edit and bulk edit visuals at scale
• Create ad-ready videos
The Google Ads trend keeps going, making it easier to create assets. That way, advertisers earn more, and they also can earn more.
Google just rolled out AI Mode to 180 countries and territories its biggest global launch yet
AI Mode is a new search experience built for deeper, more exploratory queries.
Instead of a single result, it uses a “query fan-out” technique running multiple related searches in parallel and merging the answers into a richer, conversational result.
It supports text, voice, and image inputs, with follow-up questions baked in.
What’s new with this expansion:
Agentic features: Users can now book restaurants directly, with local services and event tickets coming soon.
Personalization (U.S.-only for now): Dining results tailored to individual tastes.
Shareable responses: Users can send AI Mode answers via link, and others can continue the search from there.
Google is clearly signaling that AI Mode is the future of Search moving beyond Labs and into mainstream adoption worldwide.
New warning?
Arpan Banerjee now gets this warning that if he adds videos below 10 sec they will not show on YouTube in-stream for Demand Gen.
New pilot
Google Ads is launching a limited pilot program in Canada for specific, legally allowed cannabis-related product types or services.
Video generation
Thomas Eccel discovered that Google quietly added a new opt-in for Demand Gen campaigns: when you upload an image ad, Google automatically enables a “Videos” asset optimization. This lets Google AI generate video ads from your static images!
GA4 Update
GA4 now includes a Report Identity API (Alpha, via the Admin API).It lets you check which report identity is being used in a GA4 property:
– BLENDED
– OBSERVED
– DEVICE_BASED
– IDENTITY_BLENDING_STRATEGY_UNSPECIFIED (if not defined)
This makes it easier to automate audits and validate GA4 configurations without manually checking each property. Source: Brais Calvo Vázquez
EU Political Ads
Google is rolling out enforcement ahead of the EU Political Ads Regulation (effective October 2025).
Starting September 8, 2025, Display & Video 360 (DV360) will require advertisers to self-declare whether campaigns serve EU political ads.
Key changes:
DV360 API: New containsEuPoliticalAds field must be set at advertiser or line-item level for all new line items (and when updating geo-targeting).
Structured Data Files (SDFs): Version 9 adds a new “Contains EU Political Ads” column (YES/NO). SDF v7.1, v8, and v8.1 will be deprecated in March 2026.
If you declare at the advertiser level that no EU political ads will be served, defaults will auto-apply to new line items.
Action required:Update your API workflows and SDF uploads to include the new declaration before September 8 to avoid errors.Migrate to SDF v9 as soon as possible if you manage EU political ads.
New discount option
Google is surfacing deals and loyalty perks more prominently in merchant knowledge panels, now showing them at the top instead of just the sidebar.
In Shopping Ads, a new “discount code” link opens a pop-up with the code and a “continue to site” button.
Looker Studio update
Looker Studio updates from August 21, 2025:Table charts can now be sorted by up to 10 fields, including fields not displayed in the chart.
The Looker connector now respects the value_format property from LookML, so number formatting carries over into reports.
The Connector Gallery has added new integrations, including Shopify, Tienda Nube, Google Merchant Center, Google Keyword Planner, Mangools SERPWatcher, Pipedrive, Facebook Ads, LinkedIn Ads, GA4, Salesforce, and others.
These changes provide more control over reporting, better formatting consistency, and broader data coverage in Looker Studio.
New Pmax Channel Reporting
Thomas Eccel discovered that PMax Channel Reporting just got better!You can now analyse and compare all your PMax campaigns at account level instead of only per campaign.
AMAZON IS BACK 🚨
Amazon is back in shopping Ads! Rob Longmate discovered today that Amazon returned to the shopping auctions in the U.K.
PMAX update
Google Ads has released a major update: Performance Max Feed-only Asset Testing A/B Experiments are now live.
Advertisers can now directly compare feed-only PMax campaigns against versions with added creative assets, giving real data on the impact of creatives.
This update finally offers transparency into the role of assets in PMax, helping advertisers optimize campaigns with evidence instead of guesswork.
Source: Aleksejus Podpruginas
Demand Gen Update
Dario Zannoni discovered that brand guidelines are now available for Demand Gen!
No consent mode = No Microsoft Clarity 🫨
Brais Calvo Vázquez posted that Notices are now going out: starting October 31, 2025, Microsoft Clarity will require explicit consent for users in the European Economic Area, the UK, and Switzerland.
In the process, Microsoft is introducing consent V2, which adds more granular control over analytics and advertising cookies.
Everything suggests this is laying the groundwork for a deeper integration with Microsoft Advertising.
Consent V1 will continue to work for now, but the recommendation is clear: begin migrating to consent V2. The first formal notice about this shift was already set at the end of 2024.
Make sure to install Consent Mode v2Fix it now before your next report shows the damage.
My solution? Cookiebot Web CMP by Usercentrics
Search Partner Network Placement report live
Aleksejus Podpruginas discovered that Google has launched Search Partner Network (SPN) Placement Reporting for Search, Shopping, and App campaigns.
Advertisers can now see domain-level impression data to know exactly where ads run.
Access it via Insights and Reports → Report Editor → Content Suitability. While clicks and costs per placement aren’t shown, these metrics remain available by segmenting on “Networks” at campaign level.
This update greatly improves transparency and control.
GA4 Beta
Google is rolling out a new Conversion performance report (beta) inside GA properties.
This pre-made detail report allows you to analyze Google Ads conversion performance over time, with the option to segment results by channel group.
The feature is gradually becoming available, so not all accounts may see it yet.
Most AI photo edits fail at the same point: they stop looking like you
Google just fixed that.Gemini’s new image editing update keeps people and pets consistent even if you change outfits, styles, or entire backgrounds.
What’s new:
– Blend multiple images into brand-new scenes
– Step-by-step edits (add a chair, then a table, then décor)
– Style transfer between photos
– Convert edited images into short videos
– Built-in visible + invisible watermarks for transparency
New Loyalty Program for Merchants
Google just turned loyalty programs into an ad strategy.
What’s new:
– Loyalty mode bidding → optimize ads toward high LTV customers.
– Member-only perks in ads → exclusive prices, free shipping, or points show up directly on listings.
– Structured data in Search → even smaller retailers can display loyalty benefits (points, tiers, discounts) in organic results
.Why it matters for marketers:
– Loyalty becomes a conversion lever, not just a retention tactic.
– Your program can now influence both paid bidding strategy and organic visibility.
– Brands like Sephora already see +20% CTR from loyalty annotations.
YouTube just gave smaller creators a bigger stage
The platform is expanding its Hype program to 39 countries letting viewers “boost” videos from channels under 500k subs and put them on leaderboards.
A powerful new discovery engine, driven by the audience.
On top of that:
– AI video summaries are rolling out more widely (English first) to improve discoverability.
– The YouTube Create app now includes ready-to-use templates and royalty-free music, making mobile video production faster and more polished.
Why it matters:
YouTube is doubling down on community-driven discovery and lowering the barrier to professional-quality video creation.
For marketers and creators, this means more ways to get noticed, faster.
NEW: EXCLUDE AUDIENCES IN STANDARD SHOPPING
Jyll Saskin Gales just found out that she was able to add an audience exclusion to a Shopping campaign.
Until now, this wasn’t possible in Google Ads Now you can. Huge shift, and it opens up a whole new world of targeting opportunities for Shopping.
Political Ads
Google has quietly introduced a new mandatory requirement in Google Ads: a Political Ad Statement.
Advertisers started noticing it inside Performance Max campaigns, where Google now prompts them to answer whether the campaign contains political advertising.
Google states this is required under EU regulations, which obligate platforms to collect and display more transparency information about political ads
.Found by Aleksejus Podpruginas!
Policy update
On August 25, 2025, Google Ads will temporarily pause the review and acceptance of new certification applications for online gambling providers targeting Australia.
Smarter, Faster Video Creation with Google Vids
Google just announced powerful new upgrades to its AI-powered video editor, making professional video creation more accessible than ever.
What’s new:
Image-to-video: Instantly turn any image into an 8-second video clip with sound.
AI Avatars: Write a script and let an avatar present it for you—perfect for training, demos, and onboarding.
Transcript trim: One click to remove filler words and awkward pauses from recordings.
Coming soon:
– Noise cancellation, appearance filters, and virtual backgrounds.
– New output formats (portrait, landscape, square) tailored for different platforms.
– A “Vids on Vids” tutorial series to guide you step by step.
Why it matters:
– Speeds up video production from weeks to hours.
– Makes professional video creation accessible to anyone, no cameras required.
– Expands use cases across marketing, training, internal comms, and social content.
Google Vids has already passed 1M monthly active users, showing how quickly AI-powered tools are being adopted in everyday workflows.
Google launches Commerce Media Suite in India
Arpan Banerjee discovered that Google has rolled out its new Commerce Media Suite, giving brands the ability to reach high-intent shoppers across Google’s ecosystem, Search, Shopping, YouTube, Display, Discover, and Gmail while driving sales directly on platforms like Blinkit, Swiggy, Zepto, and Myntra.
The suite is powered by AI and designed to deliver:
• Greater transparency and self-service for advertisers
• Access to marketplace first-party data
• Product-level insights that tie ad spend directly to sales impact
Improved e-commerce data availability and usability
Google has improved ecommerce data (item-scoped dimensions and metrics) availability and usability.
Ecommerce data availability:
- Ecommerce dimensions (default and custom) are now available in Reporting secondary dimensions, filters, comparisons and customization.
- Ecommerce metrics (default and custom) are now available in Reporting customization.
Ecommerce data usability:
- All match types are now supported for ecommerce dimensions in Reporting filters and comparisons, as long as the report doesn’t include event scoped metrics (in which case the limitation of exact match only for ecommerce dimensions remains).
August finished
