Google Ads News
PMAX update
Google Ads has released a major update: Performance Max Feed-only Asset Testing A/B Experiments are now live.
Advertisers can now directly compare feed-only PMax campaigns against versions with added creative assets, giving real data on the impact of creatives.
This update finally offers transparency into the role of assets in PMax, helping advertisers optimize campaigns with evidence instead of guesswork.
Source: Aleksejus Podpruginas
Demand Gen Update
Dario Zannoni discovered that brand guidelines are now available for Demand Gen!
No consent mode = No Microsoft Clarity 🫨
Brais Calvo Vázquez posted that Notices are now going out: starting October 31, 2025, Microsoft Clarity will require explicit consent for users in the European Economic Area, the UK, and Switzerland.
In the process, Microsoft is introducing consent V2, which adds more granular control over analytics and advertising cookies.
Everything suggests this is laying the groundwork for a deeper integration with Microsoft Advertising.
Consent V1 will continue to work for now, but the recommendation is clear: begin migrating to consent V2. The first formal notice about this shift was already set at the end of 2024.
Make sure to install Consent Mode v2Fix it now before your next report shows the damage.
My solution? Cookiebot Web CMP by Usercentrics
Search Partner Network Placement report live
Aleksejus Podpruginas discovered that Google has launched Search Partner Network (SPN) Placement Reporting for Search, Shopping, and App campaigns.
Advertisers can now see domain-level impression data to know exactly where ads run.
Access it via Insights and Reports → Report Editor → Content Suitability. While clicks and costs per placement aren’t shown, these metrics remain available by segmenting on “Networks” at campaign level.
This update greatly improves transparency and control.
GA4 Beta
Google is rolling out a new Conversion performance report (beta) inside GA properties.
This pre-made detail report allows you to analyze Google Ads conversion performance over time, with the option to segment results by channel group.
The feature is gradually becoming available, so not all accounts may see it yet.
Most AI photo edits fail at the same point: they stop looking like you
Google just fixed that.Gemini’s new image editing update keeps people and pets consistent even if you change outfits, styles, or entire backgrounds.
What’s new:
– Blend multiple images into brand-new scenes
– Step-by-step edits (add a chair, then a table, then dĂ©cor)
– Style transfer between photos
– Convert edited images into short videos
– Built-in visible + invisible watermarks for transparency
New Loyalty Program for Merchants
Google just turned loyalty programs into an ad strategy.
What’s new:
– Loyalty mode bidding → optimize ads toward high LTV customers.
– Member-only perks in ads → exclusive prices, free shipping, or points show up directly on listings.
– Structured data in Search → even smaller retailers can display loyalty benefits (points, tiers, discounts) in organic results
.Why it matters for marketers:
– Loyalty becomes a conversion lever, not just a retention tactic.
– Your program can now influence both paid bidding strategy and organic visibility.
– Brands like Sephora already see +20% CTR from loyalty annotations.
YouTube just gave smaller creators a bigger stage
The platform is expanding its Hype program to 39 countries letting viewers “boost” videos from channels under 500k subs and put them on leaderboards.
A powerful new discovery engine, driven by the audience.
On top of that:
– AI video summaries are rolling out more widely (English first) to improve discoverability.
– The YouTube Create app now includes ready-to-use templates and royalty-free music, making mobile video production faster and more polished.
Why it matters:
YouTube is doubling down on community-driven discovery and lowering the barrier to professional-quality video creation.
For marketers and creators, this means more ways to get noticed, faster.
NEW: EXCLUDE AUDIENCES IN STANDARD SHOPPING
Jyll Saskin Gales just found out that she was able to add an audience exclusion to a Shopping campaign.
Until now, this wasn’t possible in Google Ads Now you can. Huge shift, and it opens up a whole new world of targeting opportunities for Shopping.
Political Ads
Google has quietly introduced a new mandatory requirement in Google Ads: a Political Ad Statement.
Advertisers started noticing it inside Performance Max campaigns, where Google now prompts them to answer whether the campaign contains political advertising.
Google states this is required under EU regulations, which obligate platforms to collect and display more transparency information about political ads
.Found by Aleksejus Podpruginas!
Policy update
On August 25, 2025, Google Ads will temporarily pause the review and acceptance of new certification applications for online gambling providers targeting Australia.
Smarter, Faster Video Creation with Google Vids
Google just announced powerful new upgrades to its AI-powered video editor, making professional video creation more accessible than ever.
What’s new:
Image-to-video: Instantly turn any image into an 8-second video clip with sound.
AI Avatars: Write a script and let an avatar present it for you—perfect for training, demos, and onboarding.
Transcript trim: One click to remove filler words and awkward pauses from recordings.
Coming soon:
– Noise cancellation, appearance filters, and virtual backgrounds.
– New output formats (portrait, landscape, square) tailored for different platforms.
– A “Vids on Vids” tutorial series to guide you step by step.
Why it matters:
– Speeds up video production from weeks to hours.
– Makes professional video creation accessible to anyone, no cameras required.
– Expands use cases across marketing, training, internal comms, and social content.
Google Vids has already passed 1M monthly active users, showing how quickly AI-powered tools are being adopted in everyday workflows.
Google launches Commerce Media Suite in India
Arpan Banerjee discovered that Google has rolled out its new Commerce Media Suite, giving brands the ability to reach high-intent shoppers across Google’s ecosystem, Search, Shopping, YouTube, Display, Discover, and Gmail while driving sales directly on platforms like Blinkit, Swiggy, Zepto, and Myntra.
The suite is powered by AI and designed to deliver:
• Greater transparency and self-service for advertisers
• Access to marketplace first-party data
• Product-level insights that tie ad spend directly to sales impact
Improved e-commerce data availability and usability
Google has improved ecommerce data (item-scoped dimensions and metrics) availability and usability.
Ecommerce data availability:
- Ecommerce dimensions (default and custom) are now available in Reporting secondary dimensions, filters, comparisons and customization.
- Ecommerce metrics (default and custom) are now available in Reporting customization.
Ecommerce data usability:
- All match types are now supported for ecommerce dimensions in Reporting filters and comparisons, as long as the report doesn’t include event scoped metrics (in which case the limitation of exact match only for ecommerce dimensions remains).
Week 35 finished
