Arpan Banerjee shared some tools you can use to pass data to Google Ads:
𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 & 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 – Easily track online conversions with tagging.
𝐃𝐚𝐭𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 – New solution for managing data from other platforms directly in Google Ads.
𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐥𝐢𝐜𝐤 𝐈𝐃 (𝐆𝐂𝐋𝐈𝐃) – Identify ad clicks and track campaign attributes effortlessly.
𝐁𝐑𝐀𝐈𝐃 – Measure iOS traffic using URL parameters.
𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐋𝐞𝐚𝐝𝐬 – Use hashed user data for precise lead tracking.
𝐂𝐚𝐥𝐥 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 – Attribute calls from ads and website interactions.
𝐂𝐮𝐬𝐭𝐨𝐦 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 – Seamless connections with Salesforce, Zapier, and HubSpot.
𝐂𝐎𝐆𝐒 𝐃𝐚𝐭𝐚 𝐢𝐧 𝐆𝐌𝐂 𝐅𝐞𝐞𝐝 – Coming soon to enable profit-focused bidding.
𝐖𝐞𝐛-𝐭𝐨-𝐀𝐩𝐩 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 – Track in-app actions from ad clicks.
𝐒𝐊𝐀𝐝𝐍𝐞𝐭𝐰𝐨𝐫𝐤 – Measure iOS app campaigns in a privacy-first way.
𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 – Leverage GA and Firebase for in-depth insights across web and app.
