Author name: Adriaan

Most people think Google Tag Manager is simple: 👉 Install a few tags👉 Add some triggers👉 Done ✅ But in 2026, GTM is much more than that. It sits at the center of modern data strategy connecting marketing, analytics, privacy, and engineering. Today, GTM involves: 🔹 Advanced event tracking & data layer architecture🔹 Server-side tagging […]

Most people are using AI for Google Ads… wrong. They write prompts like: “Write Google Ads for my product. Don’t use jargon.” And then wonder why the output feels generic. The problem isn’t the AI. It’s the input. After years of working on performance campaigns, here’s the truth: 👉 Prompts don’t control writing👉 Prompts control

Most Google Ads campaigns don’t fail because of bad ads… They fail because of bad keyword lists. ❌ Too broad → wasted budget❌ Too specific → no traffic❌ Poor structure → irrelevant clicks If you want better performance, start here: 1. Think like your customer Don’t think in “marketing terms”Think in search terms What would

Bad, Better, Best: Conversion Tracking in Google Ads 📈 Your data is either driving growth… or quietly killing your results. Here’s where most accounts stand 👇 ❌ Bad Tracking only form fillsNo offline dataEvery lead = same valueNo idea what actually converts→ Optimizing for quantity, not quality ⚠️ BetterTracking leads + callsImporting some offline conversionsBasic

After 10+ years managing campaigns, one thing is clear: Most accounts don’t fail because of budget. They fail because of bad tracking, mixed signals, and weak structure. Fix these 9 things, and performance changes fast: 0. Fix your conversion tracking (non-negotiable) If your tracking is wrong, everything else breaks. → 1 primary conversion per campaign→

Pick the right platform for your goals, audience, and budget. 1. SEARCH ADS (High Intent — Capture Demand) Platforms: Google AdsMicrosoft Advertising (Bing Ads) Best for: ROI-focused campaignsLeads & direct sales High-intent traffic Use if: People are actively searching for your productYou want immediate conversionsYou have clear keywords Example:“buy running shoes” → your ad appears

Most people think landing pages are simple. Make a page → send traffic → get conversions. Reality in 2026? Landing pages are a system. High-converting pages require: • A clear value proposition in seconds• Messaging that matches the ad• One focused goal (not 10 distractions)• Clean, mobile-first design• Strong trust signals (reviews, proof)• Fast load

Most people think Google Merchant Center is simple. Upload products → run ads → get sales. Reality in 2026? Merchant Center is a system. Winning with Shopping today requires: • Clean, optimized product feeds• Strong product titles (keywords + intent)• High-quality images that stand out• Correct categorization & attributes• Competitive pricing & availability• Feed enrichment

Most people think RSA Ads are simple. Add headlines → add descriptions → let Google do the rest. Reality in 2026? RSA Ads are a system. Winning with RSA today requires: • Understanding search intent (not just keywords)• Writing multiple high-quality headlines (not 2–3)• Testing different angles, hooks & messages• Matching ads perfectly to user